Austrian Airlines Launch Spafax’s Entertainment Personalization Tool “Profile”


Austrian Airlines is the second passenger airline of the Lufthansa Group to launch new interactive entertainment platform. 

London, Vienna | August 1, 2017– Austrian Airlines will be the latest international carrier to launch Profile, Spafax’s entertainment personalization platform. Using proprietary software developed by Spafax, Austrian Airlines’ passengers can access to learn what entertainment will be available on their trip, as well as more in-depth information about each program all via a highly interactive web experience.

The new site features a full listing of all movies, television programs, music and games onboard. Profile’s responsive design allows visitors to navigate the site from any device, and its ease of navigation mirrors or exceeds what you would find on leading entertainment portals.

“In 2017, we committed to rolling out in-flight connectivity on our short- and medium-haul flights. As part of our digital transformation strategy, we are very pleased to partner with Spafax to take the way we present our entertainment program to our customers to the next level” noted Thomas Laxar, Director, In-Flight Entertainment & Connectivity, Content & Portal Austrian Airlines.

Spafax CEO, Niall McBain added, “We are always trying to help our clients use both content and technology to improve their customer experience. We are excited to be able to provide Profile to Austrian Airlines as a natural extension of their digital entertainment program.”

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