Spafax Enhances Pre-Flight Experience with Launch of Voice-Activated Inflight Entertainment Solution for Amazon Alexa


Launch of the new Amazon Alexa Skill from Spafax marks an IFE industry first.

London, UK | April 4, 2017–Global content, entertainment and media agency Spafax announced today its new Spafax Profile Skill for Alexa, Amazon’s revolutionary voice-activated personal assistant. This fun, interactive service will be the latest addition to Spafax’s successful Profile entertainment personalisation platform.

Set to debut at the Aircraft Interiors Expo in Hamburg, the Spafax Profile Skill combines Spafax’s proprietary entertainment technology and Amazon’s open APIs to create a dynamic voice-activated personal assistant with complete knowledge of an airline’s entertainment offering. Passengers will be able to ask Alexa about what movies, television shows and music will be available on their upcoming flight, get detailed information about individual programs and more.

“The Spafax Profile Skill will further enhance the pre-flight experience, a key point of contact between airlines and their customers,” said Kevin Birchmore, Director Sales, Technical Products & Solutions, Spafax. “We’re always looking for ways to evolve our digital products and the Alexa Skill is very much in line with our vision for passengers to interact with an airline brand across multiple platforms and services.”

“We believe conversational technology represents a powerful tool to reimagine the customer experience and we’re thrilled to offer our clients this new and exciting way to engage with their passengers,” said Tony Taverner, Chief Technical Officer, Spafax.

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