“We’ve sold over half a million Euros worth of products on our flights between Europe and the US, representing a significant increase on our previous sales.”

Dublin, Ireland | March 23, 2017– Retail inMotion (RiM) is delighted to announce that its 32^nd airline customer, WOW air, went live with the company’s end-to-end on-board retail solution across its entire network on 1st February, 2017.

The contract marks one of RiM’s fastest deployments to date, with its solution up and running on WOW flights in just four weeks. WOW air chose RiM because of its proven success with low-cost carriers like Ryanair.

Jan Blanchard, Director of IT Sales at Retail inMotion, commented: “RiM and WOW air have a lot in common – we’re both start-ups which have grown incredibly quickly. There was no wasted time – the decision-making was very speedy. We love working with airlines that can move as fast as we can!”

With RiM’s POS platform, the crew on-board WOW air services can process multiple types of card payments and accept multiple currencies, with commission offered to flight attendants as an incentive. The airline also decided to make use of RiM’s packing solution, vPack, meaning the on-board retail process is a closed loop with just one system being used.

Ciaran McGowan, Director of IT at RiM, added, “Our work with WOW air was unique because WOW replicated best practices and processes within the system that are used by our other LCC customers. This meant little to no custom development and minimal configuration. The core solution was implemented extremely quickly with additional modules added and adjustments made as required post go-live. The entire solution was rolled out in under 50 days.”

“We’re thrilled with RiM’s on-board retail solution. During the first few weeks since the go-live, we’ve sold over half a million Euros worth of products on our flights between Europe and the US, representing a significant increase on our previous sales,” stated WOW air’s Sales Manager of Ancillary Revenue, Jón Ómar Erlingsson. “RiM has been very agile and efficient since we began working with them in September 2016, and we look forward to seeing the continued benefits of their offering as time goes on.”

RiM and WOW air continue to collaborate on the implementation of additional modules from the RiM Vector suite. The airline has confirmed it will deploy RiMs Order Management (vOMS) and Warehouse Management (vWMS) solutions, from the vLogistics module.

RiM is the fastest-growing airline technology company in the industry, having begun just five years ago, in 2012, with launch customer American Airlines. In the last six months, the company has signed contracts with nine new carriers on several continents.