Immfly Redefining XL Airways Passenger Experience with Onboard Digital Entertainment
Recently shortlisted finalist for the Crystal Cabin Awards and operative since the 16th of January in its first long haul flights, Immfly, branded as XL Cloud, has already welcomed more than 30.000 new users flying onboard XL’s A-330 fleet
Barcelona, Spain | February 13, 2017– “Connect to XL CLoud and Kiss Boredom Goodbye” – that’s how the new XL entertainment platform is introduced to its passengers. Since beginnings of 2017, Paris-based XL Airways is upgrading the inflight experience with Immfly’s wireless platform, available on routes to the Caribbean, the Indian Ocean and the US. Passengers that fly with XL Cloud can access the platform using their personal electronic devices via the app – available to download for free prior to the flight – or web. Once in the platform, they can browse through a large selection of movies, TV Shows, newsfeeds, magazines, kids channels and travel guides, among others. The frequently renewed catalogue, which is available in English and French, includes free content and a Premium offer, available for 9.95€ per flight, or for 15€ when renting an ipad Mini onboard provided by a third company.
XL Airways is the first airline to launch Immfly’s entertainment digital solution on long haul flights.“The platform’ scalability played a major role in the decision process, it’s the power of the Cloud”, says Vincent Tomasoni, XL’s Product Marketing Manager. “Offering XL Cloud marks the completion of a major project destined to improve customer experience through breakthrough technologies. We chose Immfly’s pioneering solution as a key player to help us make this possible and reach the milestone of becoming the First French airline to offer streaming entertainment”.
Pablo Linz, cofounder of the Spanish based company, Immfly, stated that “Making our product ready for long- distance aircraft has encouraged a significant growth opportunity for our product. We are now exposed to a higher volume of passengers who have an average of 10 hours to enjoy our content, and as part of our ambition to continuously improve the passenger experience, we have developed new product features such as a games channel and an onboard chat. Certainly, the user metrics collected until now reaffirm the success of the project”.
Immfly, which will be exhibiting at the Aircraft Interiors Expo in Hamburg and attending the Crystal Cabin Awards Ceremony, continues to get closer to its objective of becoming the travel industry’s favourite on-board monetization partner, reaching 100 million connected passengers by 2018.