APEX Interviews with Thales and Bose
News From Thales:
IFExpress came away from our time at the Thales Booth in Singapore with a number of highlights that are outlined below:
1) First, in September of this year Thales announced their relationship with SES to provide a dedicated connectivity service over the Americas that will be optimized for the commercial aviation industry. The relationship with satellite operator SES will offer high throughput satellite connectivity in the Ka-band. Two of the satellites are already in orbit and the service will be launched in mid-2017. The third satellite in the network, manufactured by Thales Alenia Space, is targeted to launch in 2020. What is the benefit of all this? Thales states that the satellites are purpose built for aviation and are directed to cover where the majority of aircraft routes fly, which are much different than residential home coverage. In the interim, Thales has access to some of SES’s current transponder space. The service from Thales is dubbed FlytLIVE. Noted Thales, “To meet the needs of a growing market, SES will procure a new satellite specifically designed for the needs of FlytLIVE and manufactured by Thales Alenia Space to be launched in 2020. The satellite’s architecture is based on Thales Alenia Space’s all-electric version of the Spacebus NEO platform, the highest performing satellite in the global connectivity market.” FlytLIVE will be a full end-to-end solution that will include a modular antenna, multi-frequency radome, in-cabin Wi-Fi and portal platform. It will also provide bandwidth and session management, operational support tools, line maintenance, content delivery and turnkey service and support.
The company went on to say, “Thales InFlyt Experience, Thales Alenia Space and SES specifically developed the network and satellite architecture for the unique connectivity requirements of commercial aviation customers resulting in better services, more efficient operations and cost savings. SES will operate the satellites and the ground network. The services will be ready for airline and passenger use by summer of 2017 and will be provided by two satellites that are currently in-orbit. The third satellite in the network to be launched, SES-17, will be optimized for the fast-moving aviation and mobility market over the Americas. It will provide new Ka-HTS bandwidth over this region to meet the current and future speed, coverage and quality expectations of crowded skies and increasing passenger service demands as regional airline passenger traffic is forecasted to nearly double by 2030.”
We understand that the satellite will have some 200 spot beams of various sizes, allowing for flexible allocation over high-traffic airline routes assuring the most efficient delivery of Internet, real-time content delivery and live television. They went on to say that SES-17 will cover the Americas (North, South, and Central), Caribbean and Atlantic Ocean. IFExpress believes their goal will be to build a network that provides higher data rate broadband connections and improves coverage while keeping capacity and quality.
2) During APEX Singapore Thales and Emirates announced that the AVANT inflight entertainment system was selected for the airline’s future fleet of 150 777X jetliners. Here are the highlights of the deal: a) Thales plans to establish an innovation center, Discovery Dubai, and maintenance station in Dubai that will be managed by Thales. b) Thales will be the first to equip its inflight entertainment systems on the 777X aircraft platform. Deliveries are to commence in 2020.
The press release notes: “Thales is committed to using its strengths in technological innovation, communications, big data management and cyber security to enhance Emirates inflight experience leadership position. The airline’s award winning inflight entertainment system, ice is an industry leader in passenger experience, and Thales’s partnership with Emirates will focus on helping the airline drive the highest standards of innovation for ice, from in-seat entertainment to wireless cabin connectivity.”
3) During our interview with Duc HuyTran, Vice President, Marketing and Strategy for Thales InFlyt Experience, he stated that there are 3 pillars to Thales IFEC: connectivity, IFE, and their InFlytCloud service offering. “The combination of our state-of-the-art AVANT inflight entertainment solution, connectivity offerings and InFlytCloud platform are driving new innovations in passenger engagement,” said Tran during the meeting. “Thales is a solutions provider and we are working closely with airlines to build these customized solutions around their fleets, routes and passengers.” Throughout our interview, it was clear to IFExpress that Thales is customer driven at all levels of the organization.
One of the three pillars is the new InFlytCloud service. InFlytCloud is a platform that allows airlines to manage their operations and passenger experience related data via the InFlyt Experience Application Portal. The key here is data, something which the vendors need to provide and the airlines need to understand and use. In the past we have referred to this industry changing feature as ‘Big Data’. Tracy DeCuir, Vice President of Business Infrastructure and Services said, “One key feature of InFlytCloud is that the data is customizable by the user, not just the airline. With this feature the user can deep-dive in on any platform. More importantly, the data is accessible in real-time.” We should also note that the system is scalable, flexible, and brandable by both the OEM and airline. The reader should note that this is another instance of an IFE vendor who realizes the value of Big Data.
First, we want to introduce Gary DiLeo, BOSE’s IFEC Sale Representative, and welcome him to the industry. Gary is the new Hratch Astarjian who is now involved with “…sales, business development, marketing and service functions globally.”
Next, we have to tell our readers about something just short of amazing. OK, make that AMAZING. The BOSE QuietComfort QC35 Bluetooth Wireless Headphones are the best headphones we have ever tested! Here is what BOSE says: “Our other wireless headphones are the SoundSport Wireless Headphones (a Bluetooth, in-ear audio headphone), the SoundSport Pulse (similar to the SoundSport, but it also incorporates heart rate sensors, for people who workout), the QuietControl 30 Wireless Headphone (in-ear noise cancelling – like the QC20, but wireless. It allows you to increase or reduce the amount of noise reduction you get depending on your environment and preference). You can see all of these on our website.”
But we want to concentrate here on the BOSE QC35 – and we need to set up our readers, especially those who have used wired BOSE headphones in the past. You probably noted a couple things – BOSE headsets are the best sounding over-the-head earphones you can buy, because they deliver incredible bass notes, crystal clear highs, and if you have noise cancellation, they have virtually no background/outside noise. This has been progressively true with every model we have used over the last 10 years. The QC35’s offer something else with the aforementioned audio quality – they offer a few things more than great sound – no wires, and smart technology. But hold on – the BOSE QC35’s are also like no headphone you ever have used. Besides no wires, they are ‘smart’ and communicate to you in one of 11 languages (your choice) and represent the next generation in wireless audio headphone entertainment – all via the BOSE Connect app. We were expecting a good set of headphones with no wires, but instead it turned out to be fabulous set of headphones, with no wires and with ‘smart technology’ THAT TALKS TO YOU! Further, the built in voice prompt tells you what’s going on, and on my Apple hardware, it tells me what device I am connecting and connected to. This has value when you are streaming around more than one Bt device.
From an audio point of view, the audio is incredibly clean, pure, and very rich. The bass is most impressive (And yes, you can hear the base drum kick in Robert Palmer’s “Addicted to Love”…). Noise cancellation is splendid – no background SHHHhhhhh when the music is off. Move your head while the music is playing and no change, no phase shift, nothing – just the music. You’ve got your own controls on the headphones – volume up, volume down, power off/on/connect. A light tells you power on/battery-low and a blue light indicates Bluetooth searching. A white light (in the blue light lens) tells you that you are on hold for a call. When a call does come in if you are listening to the music on your phone, for example, it automatically switches the music on hold till the call ends.
Of course you have your standard controls on the headphones: volume up, volume down, power off/on/connect. We note that there is a light indicates power on/battery low and a blue light for Bluetooth searching. And when using them with a phone, the smart technology from the BOSE Connect app kicks in – just dial or answer the phone for a music fade down. When your call is done, Miss BOSE says, “Call ended” and delivers your music where the song was cut off. While they will work with your Bt phones, Bt iPods, Bt computers without the BOSE Connect app, we loaded the app on an Apple 5S and WOW it allowed us to name the headset, control volume, monitor the headphone dc power level, told us that the Bt was on, kept track of the past connections, on/off timer, voice prompt control, 11 languages, and touch NFC (touch and it connects via BT). It also features product details and a user manual in the app – nice touch. Move your head while the music is playing and there is no audio change, nothing – just the music. As for range – we tried 60 feet and around a corner and down a set of stairs with no degradation – absolutely none.
Lastly, we have to say they are not cheap – QC35 $349 – but since they are the best, they are worth every penny. When you buy these for a gift, you are not just giving a gift – You are delivering an EXPERIENCE. If you are going to test them in a store, load the BOSE Connect app first (its free), then plan to test the full EXPERIENCE, in the store. You won’t be disappointed. (Editor’s Note: As we noted above, from a range point of view, we don’t see why they won’t work on a plane. In fact, your audio source could be stored in your carry-on since you can control your audio entertainment from your seat without wires.)
A Late Discovery: If you think your playing device needs Bluetooth for the QC35s to work, guess again. As we were going to press we discovered that Bose provides a stereo cable that plugs into the headset and connects to your PED so that you can use them with non-Bluetooth equipped players. Cleverly, the end that plugs into the PED is thin enough to fit in it when you have a case or an external battery on it!
This year, Boeing was building 777s at a rate of 8.3 per month or 100 per year. The company then announced a cut to 7 jets per month, starting this month. They just announced that they don’t have enough orders to maintain the current 777 widebody jet program production rate of 7 airplanes per month and will cut production in Everett to 5 airplanes per month beginning in August. (B777x where are you?)