Telefonix PDT and Other Noteworthy News
Telefonix PDT(TM) announced that they now have an STC for Boeing 737NG – 700, 800 & 900 aircraft types for both the CabinPinnacle(TM) server and CabinACe(TM)wireless access point. The STC was just awarded prior to APEX in Singapore, and we understand that Kaiser Charter was the first installation completed in October. This STC represents the first phase of certifications and it is our understanding that phase 2 will include the CabinEdge(TM) content loader. The content loader works while the aircraft is in service and data is trickled, loading into shadow memory, and eventually ending up in the operational memory as the update is installed. Telefonix PDT is also working on garnering a similar STC for the A320 aircraft family. The STC/PMA was strategically planned to grow the company’s customer base for the 737 in the Asia region. The airlines have the data rights to use the system, with the hardware being sold, not leased. Lest you forget, Telefonix(TM) has had a long standing relationship with production in China; and, in 2017, the company has plans to establish a repair station in China, in addition to their current repair station in Waukegan, Illinois. One point that was stressed in our interview at APEX was that Telefonix PDT is not just an equipment provider, but a design and engineering services provider as well. (Editor’s Note: IFExpress has watched Telefonix PDT grow over the past 20+ years and we feel that they have developed excellent, low-cost IFE system components and the China relationships, as well as their involvement with many hardware manufactures within the industry, is proof of this. You should watch this company in the coming year – we think they are going to grow!)
Have you heard about the Panasonic Blog? We asked Panasonic how it came about and here is what a spokesperson said: “Matthias Walter and Estel Carbo worked very hard on this and have a plan that we thinks helps give more insights into the IFEC landscape.” Matthias Walther, Senior Manager of Integrated Marketing at Panasonic Avionics said, “Marketing these days has many facets. Hard sales has its place in marketing too but in an industry as relationship-driven as ours it’s essential to engage in a dialog that is more about education than promotion, more about solutions than product and more about value than price. Of course we will occasionally talk about us and what we bring to the table but only if we and what we write adds value to the daily lives of our customers will our blog be successful.” Noted Panasonic: “One of the business principles of Panasonic’s founder Knosuke Matsushita describes customer focus always trumping sales concerns. In that spirit our blog intends to drive knowledge, our relationship with our customers and the quality of decision making in one direction, UP.” Check it out here.
Panasonic Weather Solution
Panasonic Avionics Corporation and Safety Line unveiled a strategic partnership that will enable airlines to benefit from significant fuel savings. Panasonic Weather Solutions (PWS) provides Safety Line with enhanced global weather forecast through real-time weather data collection from its TAMDAR sensors and FlightLink Iridium system. TAMDAR data provides observations of wind, temperature, and moisture every five seconds as TAMDAR-equipped aircraft descend and ascend at nearly 300 airports across North America. It also collects about 3,500 profiles each day from several hundred additional airports located in East Asia, the Pacific, and Europe. This data is used by Panasonic’s Forecasting Center of Excellence (FCoE), which develops detailed station-based weather forecasting, as well as enhanced weather forecasting. The process is fully automated from the weather live feed to flight plan analysis and climb schedule issuance to the pilot. Airlines can reduce fuel consumption by up to 10 percent during ascent thanks to OptiClimb’s unique patented solution, which uses a combination of machine learning performance models for each individual aircraft, and the computing of optimized climb profiles issued ahead of each flight.
Also check this link The Connected Aircraft (Part I) – Curating the Internet of Me – UP – Panasonic Avionics Blog if you want to know a bit more about the connected aircraft.
We should note that Hawaiian Airlines has experienced the benefits of SwiftBroadband-Safety delivered through Cobham advanced AVIATOR avionics and has now chosen to expand its commitment to high speed broadband in the flight deck with its A321neo. But to see the features that are provided, you must check out this Inmarsat Global Aeronautical Distress and Safety System feature download – this is the future of aviation safety and you need to check it out!
The FAA issued a new rule that forces Boeing 787 operators to periodically shut down and restart airplane power that reboots onboard computers to overcome a glitch that shuts down flight control computers during flight! Finding and fixing this “inconsistency” will be very, very interesting. Stay Tuned!
- Satellite 2017
Be a part of the world’s largest gathering of the international satellite community. Taking place in Washington, D.C. March 6-9, 2017 the SATELLITE 2017 Conference and Exhibition don’t miss this opportunity to hear from executive speakers from commercial airlines, the U.S. Federal Aviation Administration and the U.S. Air Force!
- THE ‘Donald’
Donald Trump says the new Air Force One contract should be cancelled! Perhaps Airbus will make a better offer? Then Boeing put this news release out – Boeing Statement on Air Force One – Dec 6, 2016 Or, you might want to read the following story from Gizmodo – beware there are x-rated words, so watch out!
If you have been wondering where IoT and cloud computing are going, one answer is ‘physically portable data’. This is going to be one of the markets of the next generation cloud because of security and access as large (and now medium) data portability and cloud interaction become involved. We suspect that the airlines will see value in this if hacking gets any worse Amazon Cloud Gets A Bit More Hybrid This just may be one futures of the medium and big data cloud storage and security.
In-Flight hook-ups now supported with AirDates “This is achieved using Multipeer WiFi between smartphones, eliminating the need to rely upon the Plane’s WiFi network or other connection.” Check it out here – but you might need the Trusted Contacts app as well.
Quick Study: Millennials
While in Singapore, we heard one word over and over – millennial- so we thought after the show we would do the research on who they are and why they are so important to some industries. While this quick bit of data is just a speed read, we think the answers are telling and important to IFEC, especially C (Communications).
First what is a millennial? It is a person ‘reaching young adulthood around the year 2000’ the dictionary said. Noted Goldman Sachs: “The Millennial generation is the largest in US history and as they reach their prime working and spending years, their impact on the economy is going to be huge. Millennials have come of age during a time of technological change, globalization and economic disruption. That’s given them a different set of behaviors and experiences than their parents.They have been slower to marry and move out on their own, and have shown different attitudes to ownership that have helped spawn what’s being called a ‘sharing economy.’ They’re also the first generation of digital natives, and their affinity for technology helps shape how they shop. They are used to instant access to price comparisons, product information and peer reviews.” Further, a company called iGR interviewed and surveyed millennials to get their views on communication and technology and here is what they said: “As the largest and highly communication-tech-savy generation; they are at the epicenter of our curiosity to drive decision-making for the next wave of innovation in infrastructure. Take note! The most successful service providers over the next 5-10 years will be those who best understand the emerging generations communication behavior, accurately anticipate core service wants and needs, proactively adapt and adjust business strategies, and finally, provide the most relevant solutions and services.” That about says it all and explains why the word ‘millennial’ was so popular in Singapore, especially with those who dealt with communications, connectivity, and cost!