Big Data and More Show Stuff!
As the weeks pass after a show like the recent APEX in Singapore, it is easy to start thinking about the next one; however, IFExpress will try to continue to cover some of the more important show participants and their new products, accomplishments, and sales. Importantly, a post show head cold and a recent election has caused focus issues in the past few weeks, but we are now in better control and we will start off with one show item that keeps coming back to haunt us – the concept of aircraft and Big Data. While IFEC is not the whole story, it is part of the issue, and over the last few weeks we have been doing our homework a bit on the subject. The folks at companies like Panasonic, SITA, Thales and many others have been chanting the “data” subject into our ears at each meeting – we really have been trying to understand the problems and potential solutions – and believe us, it is no easy subject, with few easy answers. A number of years back, Mark Thompson of Thompson Aerospace warned us of the impending data monster we were about to see but we had little idea at the time of its value and challenges. This data thing is not new but it is getting bigger!
Looking back to the late eighties, we saw a document developed about the importance of airplane data, in general, and how McDonnell Douglas was looking at the future of its importance in tying an airline together by connecting the “movable asset” back to the airline itself with the one connectivity-based solution available at the time – live, real-time data. Back in the day, the connectivity links were minimal but the requirement was still there.
Today, it is a cry that still is the important connecting piece of the airline business, but it is getting louder. However, we note, now it entails better connectivity, more information, passenger involvement, better worldwide connections, and generally more need for planning and action throughout the airline and passenger environment. Perhaps a computer programmer said it better than we could: “You can have data without information, but you cannot have information without data.” – Daniel Keys Moran, an American computer programmer. Further, when you have 30 $250 million dollar assets buzzing around the world, data is the only way to see at any point in time, how your assets are delivering profits or losses. Further, it is a way to see what your customers are needing, in real-time.
We understand that we will not cover the issue in one IFExpress, and to that end, we have a few future interviews planned with IFEC companies and you will have the opportunity to see a bigger picture from them in the coming months. And speaking of ‘seeing the data’ issue, we really owe the folks at SITA a pat on the back for they have been trying to educate us on the value and need of standardized data.
Furthermore, not only satcom companies are part of the data solutions, as an example, the folks at SmartSky are developing a ground-to-air solution that may deliver the cheapest, and possibly the fastest over tera firma, data solution when it is up and running in the US. The point here is that data will be the driving factor when an airline executive or inflight passenger, or flight crew person, or a box on the plane needs to connect to a listener or data taker from the ground, and thus, it will be one of the next big things in our industry. Check out this Next Gen aviation connected electronic flight bag story;
With the growth of passenger data needs, the subject of data will become even a more important technology as time goes on. In SITAONAIR’s white paper published during the show, they noted that passenger connectivity is still the key motivating factor with airlines for adopting the service. Some 48% of their list of airlines in their study see it as the main passenger experience benefit. However, now some 20% of the airlines involved saw connectivity as a pilot and cabin crew enhancement driver, with some 15% seeing value in maintenance and ops monitoring. While a low number of planes today are outfitted with connectivity solutions, SITA expects three quarters will have some connectivity by 2017, and the big solution will happen by 2020 and some 12,500 planes will be so modified.
One big issue, notes SITA, is the lack of commonality or common standards in the aircraft data itself. Why is this important? We see it as a way to allow more entrants in the IFEC industry, more participants in the data business, more uses of the data itself, and a solution that becomes a standard where and when more people use it. Lest we forget, big data probably also means big bucks! If you want to see an example the application of common airport standards you might want to check out SITA’s AirportConnect Open.
Another area is the type of data from the various sources and its utility and application. The folks at Panasonic can see the data future and they call it “Big Data”. They envision the application of ground and inflight data as well as a lot more data applications from many sources – but we will have more on this subject in the future. We should also note that Thales has their version of big data and they are using their InFlyt Cloud for similar data solution for airplane data, metadata and big analytics. However, the message to folks in this business is perhaps, just perhaps, that the IFEC world might just be a smaller part of a bigger aviation world that uses data. It is a solution for bigger problems and future analysis – all way beyond IFE companies just selling hardware. Just possibly it may be the next generation of understanding about airplanes and passengers and the world of flying assets that are moving thousands of miles away from the home offices with hundreds of passengers all going to different places for many different reasons. Big Data has a future value that we don’t even understand today!
To make our point about where this is all heading, here is a very recent news release from Panasonic Avionics about their next generation of data connectivity solutions and it points out the widening of the acquisition of data sources sets the wider data picture being viewed by IFEC vendors. Said the release: ”The technology will enable the next generation of connectivity services to the aviation industry and multiple other markets.” The release went on: “Panasonic Avionics will implement Ericsson’s 5G-ready core solution through its subsidiary AeroMobile, a global inflight connectivity provider and registered mobile network operator. The contract is the first step of a long-term strategic collaboration between the two companies, which will focus on areas like 5G and the Internet of Things.” It went on: ”Panasonic Avionics can apply the 5G-ready core across a wide and ever-expanding range of markets, enabling connectivity for users not only onboard aircraft and ships, but also for the huge Internet of Things communication.” IFExpress notes the 5G is touted as the next generation of mobile technology because it “has the capability to radically lessen latency, accelerate download and upload speeds, enhance network reliability and spectral efficiency.” With this data, they also have the potential to support IoT development, by considerably escalating the number of devices that can connect to the network simultaneously.” Get the data picture? Stay Tuned on this one, soon we will talk more about data standardization and future data applications.
digEcor & IFPL
We like it when two companies in our industry combine their thoughts to develop a better product offering. We saw this during APEX Singapore this year when digEcor, in conjunction with partner IFPL, unveiled their GLIDE inseat power solution on AirAsia’s A320neos. The development effort was a collaborative one between digEcor, IFPL and Miras Aircraft Seating. The deal with AirAsia totals 55K seats and because AirAsia is a low-cost carrier they required a low-cost solution. This makes sense since inseat power is more and more significant as passengers are bringing their own devices onboard and the system is Wi-Fi driven by the onboard inflight connectivity. In fact, many LCCs are now looking to Wi-Fi for their IFE solution. From a hardware perspective, IFPL’s USB outlet is backlit and we understand that when power is available the unit is lit, making it easier for the passenger to find on the seat arm. If you are interested, we’ve attached images of the seat arm with the IFPL USB outlet and digEcor’s SEB!
Qatar Airways has implemented AeroDocs software from Arconics, a ViaSat company, to provide a single centralized repository to revise and track all operational and non-operational company manuals and documentation for operational readiness. The ability to create, author, edit and mark all changes in a visible manner over the web enables team members to easily keep abreast of, and be alerted to, relevant procedural modifications as and when they happen.
The Seattle Times wrote: “In a surprise move, Boeing announced Monday that Boeing Commercial Airplanes chief executive Ray Conner will step down from that position and be replaced by General Electric senior executive Kevin McAllister. In 2015, the Boeing board granted Conner a special award of 50,000 shares ‘to encourage him to forgo an opportunity to retire in the near future.’ With that award vesting on Dec. 1, 2017 provided he stayed at Boeing, it was expected that he would retire about then. Those shares are worth $7.35 million.” (Editor’s Note: Not a bad deal – $7 million & change for staying at Boeing for 2 years!)
Heard about Media Box? The Media Box, which Media Carrier offers as an exclusive service to tourism companies in particular, operates as a web-based service and can be easily and conveniently used with any web-enabled device. To download their preferred business magazine or their usual morning paper, guests connect to the Media Box of the airline or hotel and gain access to their own personal reading material. Newspapers and magazines are presented unabridged and in the same layout used in the print versions, and can be browsed through easily and intuitively – check out this image. Even after downloading, the downloaded publications remain available to the reader for an unlimited time. Established in 2011, the company is a subsidiary of the Munich-based MELO Group, whose central divisions are built on the two pillars: media and logistics. Media Carrier specializes in marketing and distributing digital content. It supplies the travel industry with e-papers through the Media Box. The digital media library is now successfully deployed with e.g. Lufthansa, Austrian Airlines and Eurowings as well as in more than 1,000 luxury and five-star hotels worldwide.