XL Airways, First Long-Haul Airline to Partner with Immfly for Wireless Entertainment & Inflight eCommerce

• Immfly, the first profitable in-flight digital platform in Europe performing in Iberia Express full fleet, and currently installing in Volotea’s A-319, enters the long-haul market on board XL’s A330 fleet

Barcelona, Spain | June 15, 2016– From October on, XL Airways, the French airline operating flights mainly to long-haul destinations, will install Immfly’s on board solution in their Airbus A330 fleet, serving the carriers daily flights to North America, the Caribbean and the Indian Ocean. Being fully operational by December 2016, this is the first time that the digital platform will be accessible in long – haul aircraft, branded as XL Cloud.

“We are impatient to propose this new service to our passengers”, says Laurent Magnin, CEO of XL Airways. “Entertainment is an essential part of the inflight experience. XL Cloud is a response to this expectation and is completely in line with our concept of travel personalization”. Jimmy M. von Korff, co-founder of Immfly, also welcomed the news “we are delighted to be partnering with XL Airways, which represents our first long-haul project and the opportunity to perform in a new environment, where passengers have an average of 8 hours to enjoy entertainment content and discover more insights about their destination.”

Passengers that meet Immfly can use their personal mobile devices to access an onboard Wi-Fi network. Once connected, they are able to enjoy a wide variety of content from newsfeeds and magazines to documentaries, kids channels, music and sports videos. The frequently renewed catalog (on each flight for the press) will include free content and a premium offering, available for a fee. In-between programs, passengers will be able to follow the progress of the flight and learn more, not only about their destination but also the areas they fly over. French and English destination guides will be available for download.

“The XL Airways’ A-330 need to include up to 6 wireless access points in order to cover the higher density of connected users and to allow all travellers to connect simultaneously”, says Alfredo Ibáñez, CTO at Immfly. “Making our product ready for long- distance aircraft is a new challenge that will encourage a significant growth opportunity for our product.”

Moreover, this new step brings the Barcelona based company, Immfly, closer to their objective of becoming the travel industry’s favorite on-board monetization partner, reaching 100 million connected passengers by 2018.

Immfly is leading the development of on-board digital platforms within Europe, helping airlines to strengthen their customer loyalty by increasing their “Net Promoter Scores” amongst passengers and encouraging the creation of new ancillary revenues through the sponsorship and e-commerce available on the platform.