Aircraft Interiors (AIX and PEC) is now the biggest show in IFEC each year. It got that way because there was a need for a centralized European and Middle East source of information, communication, demonstration and celebration of the IFEC experience, as well as, being located at the same venue for over ten years. With over 530 exhibitors this year, there was a wealth of innovative products and services on display last week in Hamburg Germany. IFExpress was told that over 16,000 visitors attended the event (Entrance is free – good idea.), and of course, we covered as many booths that we thought our readers might find both interesting and useful, and that caught our fancy. Obviously, it will take a few weeks to get the story of our visits out so stay tuned on that front. Pictures will be on the website soon so keep watch there as well.

In case you did not go, there are a couple things about the show you should know. First, the expo consists of two parts – the first day (Monday) is comprised of a Passenger Experience Conference. It is a one-day inflight data extravaganza and covers almost every facet of the inflight experience with lectures, small meeting/discussion forums, and culminates in a useful food and beverage entertainment party. The next 3 days are dedicated to the exhibition show with over 530 exhibitors.

Second, there are the Crystal Cabin Awards, below are a few of the winners:
Cabin Systems class – B/E Aerospace
Electronic Systems – Lufthansa Systems
Greener Cabin, Health, Safety and Environment – Boeing
Visionary Concepts – Zodiac Aerospace … and more. You can find the complete winners list here

Like last year, there was an IFEC Zone comprised of three of the total AIX zones and an App to help sort it out. The IFE Zone had 102 exhibitors and grew by 31% over 2015. The App is designed to enhance your experience before, during and after the show, by putting the following features and information at your fingertips:
• 3D Floor plan with routeplanner features information about walking distances between the halls
• Find exhibitors by category to view profiles and to add to your list of favorites
• View the exhibitor’s products
• View the full four-day event program and speaker listings
• Take a look at the features that are at the exhibition including Wi-Fi areas
• General and venue information to help plan your journey
• My Event – perfect for storing your favorite exhibitors and sessions
• Guide to Hamburg to help see what Hamburg has to offer including hotels, restaurants and in case you have time local attractions
• And yes, you could take a selfie with their personalized background

In summary then, the AIX folks note the following show statistics and info: “16,000 industry executives are estimated to have attended Passenger Experience Week, from 5th – 7th April, whilst the number of VIP airline attendees rose by 14% – many of whom were senior executives from more than 180 airlines located in 26 markets across the globe. There were more than 530 exhibitors at this year’s AIX –– with 145 companies exhibiting for the first time. AIX was preceded by the Passenger Experience Conference, which saw more than 50 speakers from across the passenger experience industry sharing insights with some 400 delegates from airlines, suppliers, designers and the media.”

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PASSENGER EXPERIENCE CONFERENCE:

The folks at AIX note: Defining the future of the passenger experience industry, the Passenger Experience Conference is the leading global conference and networking forum delivering content, driving innovation and developing connections to transform your business. Check out the program and speakers here

One of the best part of the flying future is the potential for onboard purchases, as many speakers at the Passenger Experience Conference (PEC) meeting on Monday stated. One presenter noted that the folks at GuestLogix pegged onboard sales in 2014 around $1.8B worldwide. Beverages were 58% of the total, food was 38.2%, while “Passenger Comfort” was given at 3.8%. The interesting part was the growth – 11% per year! Part of this is attributable to the airlines reduction of free items; however, this kind of growth is indicative of a couple things. First, passengers have money to purchase items, that is proof of the growth rate, but further, as an area of purchasing potential, the cabin is ripe. Thus, there is a growing market for providing a way to purchase more on the plane is an obvious potential. We should also mention that Visa and MasterCard also exhibited 10 and 13.6 % growth, respectively, in the same period. Further, off-line limits are in the $100 to $200 range, while on-line sales via the credit card world has no limits. The authentication process is delivering real-time proof-of-ownership status with the bank that issues the card (and a real-time Lost/Stolen card status as well). Obviously, connectivity and credit card sales onboard have a future on aircraft and folks like IFPL are prepping the technology for that eventuality.

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APEX & GOOGLE ANNOUNCEMENT:

One of the early show surprises was the involvement of Google with IFEC and we can thank Joe Leader of APEX for their inclusion. By using their world class data aggregation and knowledge data base capability, the folks at Google see a connection to this business in the pre-flight, in-flight, and the post-flight regimes by helping to extend the engagement window and shortening the rebooking cycle. In flight, they see the capacity of helping the connected passenger to experience a better, personalized experience, and finally, enabling ancillary revenue growth for products and post flight services. Google has a part in the future of air travel… they think so and so does APEX.

On the same note, Joe Leader of APEX, see’s a world of data assisted passenger experiences and kicked off their announcement of an Official Airline Rating program. Beginning with seats and product catalogs, the APEX view talks about high effectiveness and high airline control over the eventual personalization of the travel experience and the resulting “differentiated” airline in the evolution process. Of course, the issue is data and while passengers (74% on average) are comfortable using technology when they travel, there is a plethora of apps available, fewer are really used. He noted that an average of 80 are device installed, only 25% are seemingly used for the travel process. While the numbers may be higher than you or I use, the issue is one of data obfuscation – too many apps, and a better way to use them is needed. In the next few years as Joe noted, there will need to be an interoperability between apps, Facebook, and Google. There also needs to be a friendlier branding eco-structure in the ticket process… and thus there needs to be a neutral party to pull the process together. In essence, he sees a future airline rating system that can know and confirm validity for all airlines (Tall order!). Next, it has to be useful to passengers beyond travel and since there are over 10 million active users, this tool has value. Further, the tool that Joe is proposing has to correctly use feedback and exhibit some neutral bias such as a non-profit position because it has to provide non-conflicting results to the airlines. Thus, he proposed OfficialAirlineRatings (TM) (patent pending), which will be validated flight ratings for worldwide airlines by the passengers… this is a global project.  He expects the data service to begin this summer and time will tell if airlines will get in bed with this passenger response driven system.

From a data point of view, APEX plans to analyze subjective data from passengers, use objective data captured from actual sources like seat measurements and IFE capability and availability. We expect APEX to calibrate and review the data and sources by flying the airline noted routes (hopefully announced), and provide raw data and awards as the final output for the effort. Make no mistake, this is no easy challenge because the airline involvement is key and we will wait to see if APEX can corral the airlines into this program – lofty goal, hard to do in practice. IFExpress wishes APEX the best on this program because it establishes a common goal for measurement but historically, this has been hard to achieve.

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AIX NEWS HEADLINES:

• AIRBUS’ launch customer for the Airspace by Airbus cabin is TAP Portugal’s 14 A330-900neos. The new Airspace by Airbus has a LED mood lighting system, larger overhead bins, new lavatories, a new welcome area and the latest innovations in IFE and connectivity.
• SINGAPORE AIRLINES selected STELIA AEROSPACE, to design and manufacture their new business class seats.
• ROCKWELL COLLINS and THALES  were selected by Airbus to supply high-bandwidth connectivity (HBC) solution for A320s, A330s and A380s; companies will collaborate with Airbus to develop and deploy line-fit and retrofit systems.
• Hainan Airlines selected THALES to supply Android-based AVANT IFE for its new A330s. Deliveries start in the second half of 2017.
• PANASONIC AVIONICS eXO overhead IFE system was selected by Saudi Arabian Airlines for 30 A320s currently on order.
• STG AEROSPACE launched new saf-Tglo blu photoluminescent floor path system that uses a cool blue glow instead of the traditional green glow, and liTeMood LED a newplug-and-play replacement for incandescent reading lights on the 737NGs. They also secured Design Organisation Approval (DOA) from EASA.  Additionally, STG Aerospace expands its emergency and informational cabin signage product range with Malaysia Airlines. Lastly, Eastern Airlines improves passenger experience by installing STG Aerospace’s LED mood lighting system.
  Summit selected TELEFONIX PDT to secure STC for its IFEC hardware for 737-700/800/900ER.
• HAMBURG AVIATION presented 2016 Crystal Cabin Awards to B/E AEROSPACE (Cabin Systems), BOEING (Greener Cabin, Health, Safety and Environment), ETIHAD(Cabin Concepts),  LUFTHANSA SYSTEMS (Electronic Systems),  REBEL.AERO (Passenger Comfort Hardware), SEKISUI SPI (Material and Components), TU DELFT (University) and ZODIAC(Visionary Concepts).
• AFI KLM E&M received an EASA STC to install ROCKWELL COLLINS PAVES PSS on A330.
• ROCKWELL COLLINS announced a new virtual training simulator for maintenance and operation of its seat-centric PAVES and overhead IFE systems. Rockwell Collins was also selected by AIR ASTANA to provide onboard broadband connectivity
• GORE unveiled HDMI 2.0 cables to provide higher video resolution for IFE systems.
• GOGO released: From the Ground Up: How the Internet of Things will Give Rise to Connected Aviation, which was created to spark an industry wide conversation about how the Internet of Things will reshape aviation. Free Also, GOGO partnered with Airbus Corporate Jet Centre to install 2Ku technology on new A350 aircraft. Delta Air Lines will take delivery of 2Ku-equipped A350s in 2017.
• FOKKER SERVICES displayed iShade dimmable technology integrated into its new panoramic window at AIX.
• INMARSAT to enhance airline passenger broadband offering with roadmap for aviation capacity growth. Global Xpress will serve as the foundation of an integrated global network that can be shaped to fit any airline route system and built upon to meet future demand.
• INFLIGHT DUBLIN strikes worldwide IFE agreement with Sony Music.
• DMD (Dawson Media Direct) welcomes digital media expert Andrew Wiltshire to head Digiredoo their digital newspaper and magazine delivery service to airlines independent airport lounges and major rail operators across the world.
• MEZZOGLOBAL launched low cost wireless In-Flight Passenger Entertainment App for Bring Your Own Devices (BYOD).
• PANASONIC AVIONICS is first to offer NFC Technology with multiple aircraft OEMs.
• ASTRONICS CORPORATION awarded Emergency Lighting and Passenger Service Unites (PSU) contract for the Embraer E2 program.
• SITA released that Australia Border Exit Checks are now powered by SITA’s advanced technology. Automatic advance security checks now being run on all passengers exiting Australia.

Lastly, we apologize to those folks we missed at AIX. We tried but it has finally come down to time versus the number of IFEC displays and presentations. If you have something you want to say, send it to us and we will get your message out… we hope!