FTE Releases Groundbreaking Onboard 2025 Think Tank Vision


  • Download for free the 50-page presentation co-created by Airbus, Panasonic, Norwegian, Avianca and Honour executives

United Kingdome | December 9, 2015– Future Travel Experience (FTE) has released the Onboard 2025 Think Tank vision – a first of its kind project, which has brought together senior figures from across the air transport industry to define the narrow-body in-flight passenger experience of 2025, and identify the opportunities and challenges facing travel industry stakeholders.

The 50-page presentation can now be downloaded for free, having previously been unveiled at Future Travel Experience Global 2015 in Las Vegas and then presented at Future Travel Experience Asia EXPO in Singapore last month.

The Onboard 2025 Think Tank presentation charts the future trajectory of the in-flight experience on narrow-body aircraft, and was co-created by Ingo Gäthje, Head of Cabin Design Office, Airbus; Bjørn Erik Barman-Jenssen, Senior Vice President Ground Operations, In-flight Services & Cargo, Norwegian Air Shuttle; Neil James, Executive Director of Corporate Sales & Product Management; Panasonic Avionics Corporation; Rodrigo Llaguno, Vice President – Customer Experience, Avianca; and Mike Crump, Product & Innovation Director, Honour Branding.

The pioneering vision was created during brainstorming sessions over a six-month period and covers four key areas: Cabin Design & Passenger Comfort, In-flight Entertainment & Connectivity, Crew & Passenger Empowerment, and Cabin Classes & Differentiation Strategies.

Honour Branding’s Mike Crump, the Think Tank Captain, said: “By taking a 10-year vision on what customers and airlines need, we have a greater opportunity to effect change with the OEMs and supplier base that will create the aircraft interiors and passenger experience of the future. Drawing upon industry experts across the globe, the insights and strategies drawn from this Think Tank are a valuable tool for any airline considering investing in new narrow-body aircraft in the future.”

Panasonic Avionics Corporation’s Neil James, added: “This is a group of decision makers from companies that are shaping the roadmap for the future of travel, identifying challenges and offering solutions. We see many airlines trying to make decisions today for a 2020+ aircraft. They need to know that there are people who want to help them anticipate the challenges and set the stage for solutions to be delivered. We need to make sure that the future isn’t shaped by the past – we need to think beyond current programmes to break that cycle.”

Avianca’s Rodrigo Llaguno also highlighted the important role that the Onboard 2025 Think Tank can play in shaping the future direction of the customer experience onboard narrow-body aircraft. “The great advantage of this is that all the parties involved in defining the passenger experience are involved in the project,” he said. “This is not just a trade or airline or supplier initiative – all of the players involved in this Think Tank are the ones that are defining the industry’s future. 2025 may sound like a long way away, but if we’re going to align to define the future we need to do that now. Collaboration is so important – there’s no other way to do it. None of the players can go it alone. You have to collaborate in order succeed.”

Download the Onboard 2025 Think Tank presentation for free

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