Global Eagle Entertainment Partners with Mobile Marketing Company, Waterfall, to Support Inflight Advertising on Airlines


Los Angeles, CA | April 8, 2015– Global Eagle Entertainment Inc. (“GEE”) (Nasdaq: ENT), announced today that it has signed a partnership agreement with Waterfall, the leading cloud mobile marketing platform, to support advertisers running campaigns on GEE’s AIRTIME platform in executing mobile customer engagement strategies.

Waterfall’s cloud mobile marketing platform combines mobile engagement solutions and customer relationship management (CRM) technologies to help advertisers plan and execute mobile customer engagement strategies.

Through this partnership, GEE enables advertisers on its wireless inflight entertainment and connectivity solution, AIRTIME, to develop more targeted and data-driven campaigns. These, in turn, lead to a better experience for passengers viewing customized and segmented adverts on their mobile devices during their flight.
“We’re excited to launch our partnership with Waterfall, which is a market-first,” explained Robin Cole, VP of Marketing and Global Business Development at GEE. “Inflight advertising today is still a relatively untapped business opportunity for both airlines and advertisers. Through Waterfall’s platform, we’re able to support airlines with their ancillary revenue strategies, as well as advertisers looking to invest in the unique inflight environment through our wireless inflight entertainment solution.”

“Our partnership with GEE is a great opportunity to bring mobile engagement to the inflight advertising market,” added Michael Weaver, SVP of Business Development at Waterfall. “We look forward to working closely with GEE to support airlines and advertisers around the world, by providing a powerful mobile engagement and CRM tool, and a value-add to marketers to run more targeted mobile marketing campaigns.”

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