InFlight Entertainment and Communication Market: Key Players Aim at Creating Enriching Experiences with Newer Technologies to Boost Global Demand

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  • Transparency Market Research Report Added “In Flight Entertainment and Communication Market” to its database.

Albany, NY | March 20, 2015– The history of in-flight entertainment and communication can be traced back to the first movie, Howdy Chicago, shown on Aeromarine Airways in 1921. It was only after the 1960s that the in-flight entertainment and communication market received a huge momentum. After this period, modes of in-flight entertainment progressed from reading to audio visual forms too. Over the years, airlines have transformed the way they offer in-flight entertainment from overhead television monitors that would play movies in a loop from a huge library of content for long-haul flights, where passengers can sit back and be absorbed in passive entertainment until they reach their destination.

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Adoption of Newer Technologies

Analysts predict that the future of the in-flight entertainment and communication market will soar to newer heights in the coming decades. Some of the key players in the in-flight entertainment and communication market are looking at ways to embed gesture controlling technology in several in-flight entertainment systems to make the experience even more enriching. Such a technology would mean that passengers don’t have to move an inch to hit the pause button before interacting with the air stewardess. Movement of eyes would be a good enough gesture for the smart touch-screen television monitors to understand that the passenger is no longer viewing the video. The global in-flight entertainment and communication market is primarily driven by adding the wow factor to premium air flights for the passengers and thereby increasing sales to earn more profits.

Smartphone Enabled In-Flight Entertainment and Communication

Engineers and product designers are also trying to turn handheld devices such as phones and tablets as remote controls for in-flight entertainment devices. For instance, the June 2014 update for the iOS app allowed passengers to view 150 films and more totally free on iPhones and iPads. To support this feature, airlines are adding charging units to keep the devices powered, thus creating an innovative perspective towards the channel of entertainment.

Harnessing Smartphone Addiction of Passengers

The in-flight entertainment and communication market is also looking to tap into the smartphone addiction of passengers even when they are 30,000 feet high in the air. Allowing the passengers to stay connected to the loved ones or business associates on the ground would completely revolutionize this markeirt for good, truly making the sky its limit. This would also answer to the need and ability of people to multi-task just as they do everyday like watching TV, surfing the Internet, taking and sending pictures, and sharing information.

Attempt at Reaching Reality with In-Flight Entertainment and Communication Devices

The key components of global in-flight entertainment and communication market are audio entertainment, video entertainment, mobile telephony, and Wi-Fi. The audio and video entertainment segments include libraries of movies, podcasts, videos, and music. Wi-Fi and mobile telephone segment include communication media that permits passengers to stay connected with those on the ground. As the competition gets stiffer in the aviation sector, airlines are devising new ways to offer more and more benefits of being entertained and informed while on a flight. Offering an experience that does not really disconnect passengers from the reality of their homes and offices will be the key to creating a successful in-flight entertainment and communication market.

Some of the key players in the in-flight entertainment and communication market are Panasonic Avionics Corporation, Thales Group, Rockwell Collins, and Live TV. According to research analysts, harnessing the vast network of business class passengers is the key to making it big in this business. Airlines and in-flight entertainment and communication device manufacturers will have to look at luring in frequent business class travelers to earn their desired return on investments.

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