Passenger Experience Conference, Monday April 13, 2015 Hamburg, Germany


The Monday starter to AIX in Hamburg this year, as in the past, is called The Passenger Experience Conference and hosts an industry Networking Party in the evening following the seminars. Both will be held at the CCH-Congress Center Hamburg located near the SAS Radisson Hotel. We should mention that the CCH-Congress Center is a different venue but is walking distance from the exhibition halls where the Aircraft Interiors Expo and World Travel Catering & Onboard Services Expo are held the following three days.

Registration is easy; check out the weblink and you can download the program too. Now in its fourth year, the premier aviation conference and networking forum is designed to discuss the vital strategic issues surrounding cabin innovation, consumer expectations and strategies for profitability within the cabin. We should also mention that the conference is hosted by the Aircraft Interiors and World Travel Catering & Onboard Services Expos.

This year, the AIX folks will, through schedule shifting, give attendees the ability to attend two of the three keynote sessions, and the option to attend one of the three concurrent breakout sessions (IFEC, Cabin or Hospitality topics) that run late morning and one of three (featuring new IFEC, Cabin or Hospitality topics) in the afternoon. We suspect that this schedule adjustment from previous years arose out of attendee requests. From our past experience there is always one good session in another focus group held at the same time we couldn’t afford to miss… at least this year, attendees have an additional option since there is a repeat in each of the groups. Check out Monday’s Schedule for more detailed information (13 page PDF) but print out this 1 page PDF Programme-At-A-Glance to take to with you.

Noted Katie Murphy, AIX Exhibition Senior Event Director: “This year, as in previous years, we will be running concurrent breakout sessions for IFEC, hospitality and cabin topics. A new departure for 2015 is that we will start these sessions mid-morning with a keynote presentation. After the lunch break we will repeat the keynotes again to give delegates a chance to experience two out of three of these presentations, before moving on to new breakout topics. For IFEC that will be a look at the future for in-flight content and the potential impact of virtual reality technologies on the passenger experience.”

As we noted in the above, the conference schedule covers topics and subjects in detail but we wanted to give our IFExpress readers a summary outline of the Monday meeting by looking at the three breakout session focus topics – IFE, Cabin, and Hospitality.

Passenger Experience Conference – 2015

Registration & Coffee 08.00 – 09.00
Welcome (Plenary) 09.00 – 09.10
Introduction (Plenary) 09.10 – 09.15
Blue Sky Talk (Plenary) 09.15 – 10.00 – Emotional Ergonomics in the Air
Debate: The Flexible Interior (Plenary) 10.10 – 10,50
– Coffee –
Keynotes: Disrupting the Status Quo, 11.20 – 11.55 & 14.00 – 14.35
Breakouts 12.00 – 12.55 7 14.40 – 16.05


AM: 1. Desire In The Travel Zone, 11.20 – 11.55 (35 Min. Total)
LATE AM: 2.The Connected Aircraft, 12.00 – 12.55 (55 Min. Total)
PM: 1. Desire In The Travel Zone, 14.00 – 14.35 (35 Min. Total)
LATE PM: 3.The Future For In-flight Content, 14.40 – 16.05 (1H. 25 Min. Total)

AM: 1. Guest Centric Approach For Customizing The Cabin, 11.20 – 11.55 (35 Min. Total)
LATE AM: 2. Making A Difference To Passenger Experiences, 12.00 – 12.55 (55 Min. Total)
PM: 1. Guest Centric Approach For Customizing The Cabin, 14.00 – 14.35 (35. Min. Total)
LATE PM: 3. The Future For Seats And Galleys, 14.40 – 16.05 (1 Hr. 25 Min. Total)

AM: 1. Onboard Sustainability Strategies, 11.20 – 11.55 (35 Min. Total)
LATE AM: 2. Food And Service Trends, 12.00 – 12.55 (55 Min. Total)
PM: 1. Onboard Sustainability Strategies, 14.00 – 14.35 (35 Min. Total)
LATE PM: 3. The Future For Revenue And Retail, 14.40 – 16.05 (1 Hr. 25 Min. total)
– Coffee –

Leaders in Innovation (Plenary) 16.35 – 17.30
Industry Networking Party 17.30 – 21.00

Last year’s Passenger Experience Conference was the fourth edition of the Monday educational sessions prior to the opening of the AIX show floor. The 2014 PEC started with 2 plenary sessions then split into four areas of focus, which were run simultaneously and built on the subject matter of the 2013 event: 1) In-flight Entertainment and Connectivity: a voyage of discovery and opportunity 2) The Cabin: Getting smarter about space and comfort 3) Hospitality & Service – making the onboard experience memorable and 4) Protecting the Brand: cabin maintenance. IFExpress felt that one of the highlights from the sessions was Devin Liddell of Teague who discussed the power of “co-making” and how partnerships are our most powerful currency, with the capacity to partner having a big impact on influencing the passenger. The informative day finished with the AIX Networking Party that provided delegates, speakers, visitors and exhibitors an opportunity to strike up new professional relationships and fortify existing business partnerships in a fun and relaxed atmosphere. If you haven’t had the opportunity to attend the Monday sessions in 2012, 2013 or 2014, IFExpress suggests you give this year’s conference a try – you won’t be disappointed!

Editors notes: “Plenary – (of a meeting) to be attended by all participants at a conference or assembly, who otherwise meet in smaller groups.” Yes, we didn’t remember it either… Also we wanted to let you know that there is a Lufthansa discounted travel deal

IFExpress will see you there!

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