Spafax Wins KLM Royal Dutch Airlines InFlight Entertainment Media Sales Business
- Contract marks inaugural relationship with the leading premium European airline
London | September 17, 2014– Global content and media agency Spafax has been awarded the exclusive inflight entertainment system media sales contract for KLM Royal Dutch Airlines.
This follows a competitive pitch process in which Spafax demonstrated a strategic and innovative approach to market KLM’s inflight entertainment system. In addition, Spafax demonstrated the ability to support future development of new media opportunities throughout the KLM passenger experience.
“We are absolutely thrilled to be working with KLM – one of the world’s most reputable airline brands – to provide media sales services for their inflight entertainment platform,” Niall McBain, Chief Executive Officer, Spafax. “This is a strategic win for Spafax, extending our media sales services into Europe, adding scale and scope for our clients and advertising partners to reach the premium international travelling audience.”
Spafax will be opening a sales office in Amsterdam in the coming months, to be closer to KLM Royal Dutch Airlines’ corporate offices. The new office will also support expanding European sales network for Spafax.
'Future–proofing' the IFE installation means providing an onboard network with sufficient bandwidth that the airline will never have to tear apart their airplane to re-wire to install upgrades. Fiber-to-the-Seat™ provides a fiber optics network running at a gigabit per second – High-definition video is only the beginning – who knows what the hot, killer apps will be 10-20 years from now?!”