Western Outdoor Interactive Content Now Available On AirFi

Amsterdam and Mumbai | July 22, 2014– AirFi and Western Outdoor Interactive (WOI) have signed a partnership agreement, enabling AirFi to distribute WOI content, and offering WOI to provide their customers with a new in-flight entertainment (IFE) offering.  The AirFi box can now be equipped with over 400 different magazines, games, TripAdvisor offline, newspapers and many other entertainment and concierge services.

The AirFi box is the world’s first and only portable IFE solution.  With AirFi, airlines can operate the most flexible, scalable and yet most cost effective IFE solution for passengers using their own device, independent of the type of aircraft.  Equipped with or without in-seat entertainment, AirFi provides a WiFi network, and is not in any way connected to the aircraft, creating an alternative in-flight entertainment solution. The AirFi Box is designed to be integrated into existing airline supply chain logistics and to comply with the latest regulatory guidelines for connected devices.

Job Heimerikx (CEO at AirFi) says, “Working together with WOI is a great step forward in enriching the user experience of AirFi.  It complements the content that is already available and allows our airline customers to pick and choose the required content or upload their own content to create the right brand and passenger experience.”

V K Narayanan (Vice President, Marketing & Services at WOI) says, “AirFi provides us a great opportunity to further distribute our content and services, to both our existing and new customers.  We are pleased to be part of this next innovation in in-flight entertainment and are looking forward to shaping the future together with AirFi.”