IFE Through A Crystal Ball

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Last time we talked a bit about the aviation future based on recent activity at Farnborough and thus this week we thought it would be interesting to get a personal take on the aircraft interior.

So now, the question is: What can we expect in the future world of IFE, both in hardware and in content? We decided to ask two people who know as much about the future of IFE as anyone in this business, Rich Salter (hardware) and Michael Childers (content) and we chose them because in Rich’s case, the Lumexis Second Screen caught our attention and Michael because he has been on the forefront of movie sales, content development, captioning, consulting and so much more. Here’s what they told IFExpress about aircraft hardware/content future and their own environments:

Rich Salter, Lumexis’ CTO, had this to say: “Though we chose the name “FTTS Second Screen™” it also means “multi-screen” because that’s where the consumer and the technology is heading: to multiple screens in the home, office, and on the road as well. Today’s traveler wants to multitask on his/her larger embedded screen, laptop or tablet, and smartphone. But tomorrow’s generation (i.e., our young kids today) are even more into social networks and communicating (i.e., texting, tweeting, and posting photos) whenever and wherever with their friends and business groups alike – they are already adept at using multiple screens and running the app that runs best on each screen.

For high res movies, an embedded screen with fiber optic interface will always provide more capacity than streaming wireless to handheld PEDs, because no matter how much bandwidth the latest wireless standard provides, there is always another generation of higher resolution video content coming along (i.e., HD, Ultra HD (4K), 8K, etc.) that needs even more bandwidth (i.e., a bigger “pipe”). The fiber network (like the one to many homes today) enables the HD content to all the seats in the plane, and the future technologies for embedded screens will allow them to be thinner, lighter weight, and lower cost, with higher resolution and more touch gesture control and other human interfaces added.

As for passenger-owned devices, there’s going to be many screens brought onboard to compliment the main screen and make up the whole IFE system of the future. For example, “wearable technology” is now really beginning to gain momentum – I would not be surprised to see small flexible video screens begin to show up on the shirtsleeves of passengers just like the Apple iWatch and Google Glass are now creeping into our lives.

Content users are already using multiple screens simultaneously to consume different kinds of content, says Michael Childers, a longtime content management consultant, APEX Board Member, and chair of the APEX Technology Committee. “According to my friends at the Second Screen Society, watching videos on tablets and mobile devices has increased 719 percent since Q4 2011 and 160 percent year-over-year since Q4 2011. 73 percent of TV Everywhere views are on a second screen. 35 percent of first screen time is second-screened, of which 1/3 is with related content. 11 percent of the second screen experience is to interact with the TV, 14 percent involves social media related to the first screen program, and 24 percent is ‘discovery’—seeking additional information about the first screen content.”

During this year’s Academy Awards telecast, U.S. TV network ABC made major advances in second screen by including an enhanced viewing experience in its “Watch ABC” viewing app, said Childers. Users who opened the “Watch ABC” app during the Oscar telecast were given the option of going “Backstage”—sponsored by Samsung Galaxy—to enjoy a number of “companion experiences” that included video clips of the arriving stars, live camera feeds from alternate locations, and different camera feeds of the red carpet.

Oscar host Ellen DeGeneres set a second screen record by tweeting live during the telecast, including the famous selfie centered around Meryl Streep, said Childers.

Of course, live events and sports lend themselves to multiple screens, but what about second screen content in pre-recorded content and IFE? “Second screen has come to the movies,” says Childers. “Last year Dutch director Bobby Boermans incorporated a synchronized second-screen app in the storyline of his movie, appropriately titled App. Moviegoers were asked to download a free app before going to the theater, and were advised to leave their devices on their laps while watching the film. When second screen content was available, members of the audience were by their vibrating phones,” he said. There were 35 moments in the film where second screen content enhanced the viewing experience, but the movie was complete on its own for viewers not interested in carrying their PEDs into the theater.

The app for App utilized embedded watermarks and a digital watermarking technology from Civolution that was developed to prevent illegal downloads, said Childers.

More and more films are being made with second screen content, or just frame-specific metadata that can be used to create a second screen experience, said Childers. “With more and more people bringing smartphones, tablets and notebooks onboard, there are many new opportunities to use these devices to complement and enhance the IFE,” he said. Disney has been very active in second screen linking the movie to the viewer’s device through an audio cue, manual synch, or with a visual sync indicator. Disney released a second screen version of it classic Bambi on its Diamond Edition Blu-ray Disc back in March of 2011.

Devices such as Kindle Fire HD 2nd Generation, Kindle Fire HDX, Amazon Fire TV, PlayStation 3, and PlayStation 4 are all equipped with a second screen window that opens an Amazon Instant Video app, but second screen isn’t just limited to those devices, says Childers.

Among the content enhancements coming to IFE, says Childers, are closed captions for the deaf and dynamic subtitling. “Interestingly a university in Spain developed a closed captioning system for movie theaters that involves downloading an app from Japan that enables smartphones and tablets to display captions that are synched to the image on the movie screen.”

So there you have if from the experts’ mouth, but if you want a good second screen infographic, check here.

Next, we contacted the folks a APEX and asked for a few comments for the “not to be missed” APEX Annual event in California and they told IFExpress the following:

“We can already tell that this is going to be one of our most impressive shows to date. ‘Early Bird’ registration is higher than it’s ever been, and we can feel the excitement growing. We expect more than 3,500 APEX and IFSA members from more than 100 countries – not to mention hundreds of airline representatives eager to see what’s new in the passenger experience.” – Dominic Green, chair of APEX Events & EXPO Committee

“APEX EXPO is different from any other show serving the industry because it’s driven entirely by people working within the passenger experience industry itself. These are individuals who clearly love what they do and that’s demonstrated by the energy and passion exhibited on EXPO floor, and at the educational and networking events.” – Russ Lemieux, APEX executive director

“Our educational sessions are generating a lot of buzz. We’ll hear about the connected journey from IATA, and Cisco will discuss the exciting ‘Internet of Things’ movement that could revolutionize not only the passenger experience but also our everyday lives.” – Lauren Beneri, APEX program director

Be sure to remember that Disneyland is nearby!

The folks at digEcor have a new President of Europe, Middle East, and Africa, Mr. Paul Thorpe. He will call the United Kingdom his home and direct activities from there. His background includes a stint in sales and marketing n the business aviation world, and management roles in aviation and IFE. His last posting was with Rockwell as Sales Director of Northern Europe. Welcome aboard Paul!

And lastly, Gogo announced recently that it has received regulatory approval to provide Ku-band satellite connectivity service for aircraft flying over the eastern and western regions of Russia. This approval is granted based on Gogo’s agreements with AltegroSky and RuSat to provide Ku-band satellite service.

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