Rogerson Divulges More On THER Wireless IFE System


That right, it’s called THER and we wanted to give our readers a quick first look at some of the highlights. As you may know, Rogerson is really Michael Rogerson of InTheAirNet, Rogerson Kratos, and Equipment Group and many may know of their beginning in the helicopter instrument business. We have followed Michael for years in the IFE business (InTheAirNet) and in the words of their website “InTheAirNet (ITAN) is a global supplier of IFE cabin distribution systems developed thru innovation for airline, business/VIP aircraft with advanced electronics, unique software applications and leading system solutions.” Our story this issue is about a newer product (THER) and we caught up with Michael’s son Mark, Director Business Development who was busily preparing for the Singapore Airshow Singapore Airshow 2014 – Asia’s Biggest For Aviation’s Finest, Feb. 11- 16 Changi Exhibition Centre Singapore. We understand the new THER will be featured there so if you are going, drop by their booth for a preview. This might be a good time to introduce what the acronyms stands for – Transporting Home Entertainment Reliably and in the words of their promotional material, this is the new line of “Personalized Technology” that they have been working on for the last few years. THER offers four distinct passenger entertainment/connectivity preferences: Broadband connectivity, On-board media storage (Audio/Video), “the most popular satellite image map”, and Device Charging. Here is a link to the Android-based product. Like us, you probably are interested in some of the features of the product, and the linked brochure should outline some of the system features.

Next, we chased down Mark and sent a list of questions to the busy ITAN marketeers and we have included the answers we got back here… and some were a bit surprising.

1. Q: Mark, many of our readers have not met you, what is your position at Rogerson?

A.: Mark J. Rogerson, Director, Business Development

2. Q: Is the THER product a new direction for ITAN/Rogerson?

A: Rogerson is continuing to develop new display products for the cockpit and cabin utilizing advanced displays, processors, and innovative software. InTheAirNet’s THER is focused on weight reduction (We are already the lowest), increased wireless efficiency in terms of redundant coverage, and new passenger control units.

3. Q:  What system diagrams show the THER equipment list of hardware for an aircraft installation.

A: “Please see attached brochures”.

4. Q: Who are customers today for THER?

A: “Our customers include Boeing, European Airlines, and modification centers for “big iron” private jets.”

5. Q: Where can interested airlines find a demo of the THER system?

A. “We demo at major trade shows, our own demo room, and our portable demonstration system.” (Editor’s Note: We assume that THER will be shown at the Singapore Airshow).

6. Q: Will THER and ITAN be at Hamburg’s Aircraft Interiors Show in April?

A: “We are not exhibitors at Hamburg, but we will walk the floor. Our next exhibition show is Singapore and we will be doing regional shows in South America.”

7. Q: Could you outline some future applications that you might envision for the product?

A: “Our next application focus is a lower cost, lower bandwidth airline data connection.”

8. Q: Could you give our readers any information about price?

A: “Our pricing goal is to be competitive with a drop-down system but with a connection at every seat.”

9. Could you give our IFEXpress readers some idea of passenger coverage per WAP?

A: “WAPs are designed for 85 passengers. Redundancy is important, so that a loss of a single WAP does not delete a service area.”

10. Q: Passenger power conditioning in the server is something we have not seen before – could you address the subject?

A: “Power is designed to meet Boeing Harmonics requirements. It is a very power frugal system.”

11. Q: Any idea about system weight, especially when compared to other systems?

A: “System weight varies with number of passengers. In our experience, we have always been the lowest weight provider.”

12. Q: What is THER availability today?

A: ”The THER System is deliverable on 6 months lead-time. We currently accepted a 5-month delivery for a 737 trial with custom software. Challenging, but doable.”

13.  Q: Mark, could you describe the market as you see it?

A: “The market still wants PED’s enabled with data and content, while being charged. That’s our sweet spot.”

Next, if you want to dig deeper, Rogerson has included PDF files of the data sheets for the individual LRU’s (WAP, PIP, ANM, ACM, APE, BOB, AIM). And, be sure to introduce yourself to Mark, he is an easy-going, eloquent spokesman for the Rogerson folks and you should see a lot of him in the future!

Contact Information:
Mark J Rogerson – Business Development InTheAirNet LLC.2201 Alton Parkway, Irvine, CA 92606 ph.  949-442-2382 fax  949-442-2312

For the past 6 weeks we have been predicting the advent of  “wearable” technology in “Predictions” and “Musings” and lo and behold, this week Virgin Atlantic announced their use of Google Glass for interactions with passengers. Count on Virgin to be first, and IFExpress, for that matter!

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