SmartTray Takes To The Skies With IFE Services


  • IFE Services and SmartTray announce strategic partnership for a winning combination in in-flight entertainment.

Knutsford, Cheshire, UK | August 30, 2013– Leading in-flight entertainment provider, IFE Services, announced today a strategic partnership with SmartTray International LLC.

“We’re very pleased and excited to include SmartTray in our portfolio of solutions for our customers,” said Andy McEwan, CEO of IFE Services. “SmartTray aligns perfectly with our focus to enhance the delivery of our world class in-flight entertainment.”

“The combined offerings by IFE Services, a very strong global content provider and leading innovator in the world of in-flight entertainment and SmartTray’s revolutionary IFE platforms, make for a winning combination,” said Nick Pajic, Founder & CEO of SmartTray International LLC.

IFE Services works with a broad client-base worldwide topping 50 airlines and cruise ship operators. The company’s headquarters are in Cheshire, UK with regional offices located in Madrid, Singapore, Santiago, Sao Paulo, Nairobi, Kuala Lumpur, Oberhausen, Johannesburg and Irvine, California.

Earlier this month, SmartTray X2 was nominated by APEX for the Avion Award for Best Achievement in Technology. The 2013 winner will be announced at the upcoming APEX/IFSA 2013 EXPO on 9th September 2013, in Anaheim, California.

SmartTray proprietary platforms, SmartTray X1, X2 and X3, make using portable electronic devices in-flight easier, help protect fragile devices from falling and breaking in-flight, greatly enhance the traveler experience and make the cabin safer for passengers and in-flight crews.

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