SAS Expands and Extends Spafax Contract


London, UK | February 20, 2013– Global content agency Spafax has signed a long-term agreement with Scandinavia’s leading airline SAS to continue to provide video entertainment and for new audio, publishing and production services.

Spafax will continue to provide early-release Hollywood and Scandinavian films and award-winning TV dramas, documentaries, children’s TV, sports and current affairs programmes. Chinese and Japanese films will be aired on flights to and from Asia.

In addition Spafax will provide:

– A new in-flight audio entertainment service including:

business and lifestyle podcasts,
new channel themed around Scandinavian culture,
multi-lingual audio books,
ambient, classical, rock, jazz and pop music channels;
– A revamped in-flight entertainment guide featuring best picks, reviews and listings;

– Branded content marketing promos.

Sue Pinfold, Executive Vice President for IFE, Spafax said:

“We are delighted that after fourteen years SAS continues to trust us with their passengers’ content experience. We are now looking forward to extending how we do this in ever more engaging, new and innovative ways.”

Gunilla Ait El Mekki, Head of SAS Cabin Interior and IFEC said:

“Spafax continues to be our supplier of choice. They have the expertise and knowledge of our passengers, who are discerning and sophisticated, and know what they do and don’t want from their in-flight entertainment experience.

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