Row 44 Selects SwiftAir as an In-Flight Destination Services Partner

– New Wi-Fi Service Gives Passengers Access to Virtual Tours, Insider Information and Special Deals on Bookable Services in Their Destination City.

Dallas, TX | November 13, 2012– SwiftAir announced today that Row 44, the leading provider of in-flight Wi-Fi and device-based entertainment, has selected SwiftAir as a partner for in-flight destination services. Row 44 plans to roll out SwiftAir’s interactive in-flight travel guide exclusively on Southwest Airlines’ fleet of more than 350 Wi-Fi enabled planes. The inflight deals will debut in early 2013 on planes flying into 11 of Southwest’s top destinations. More cities will be added throughout the year.

With this new interactive travel guide powered by SwiftAir, passengers aboard planes equipped with Row 44’s in-flight Wi-Fi will be able to view virtual tours of their destination city and browse and buy exclusive deals only offered in-flight – such as tickets to shows or sporting events, restaurant reservations and tourist packages. Access to the in-flight deals will be available at no cost via Southwest’s In-Flight Entertainment Portal.

“SwiftAir provides consumers with a destination-specific experience each time they fly versus repurposed content from the ground,” said Trey Bayne, SwiftAir chief executive and financial officer. “We are excited to provide Southwest customers with an entirely new way to receive special offers and incentives from businesses, restaurants and entertainment venues in their destination city.”

Customers flying on a Row 44 Wi-Fi enabled Southwest aircraft will have the ability to browse and buy exclusive deals via tablet, phone or laptop. Redemption codes are sent via text and email to a mobile device, and presented to the merchant to redeem the deal.

“We know our airline partners want to deliver the best inflight entertainment experience available, and that is why Row 44 seeks to provide even more innovative services that are meaningful to their passengers,” said Doug Walner, chief commercial officer for Row 44. “SwiftAir’s interactive travel guide is a tremendous complement to our platform as it gives passengers considerable access to their destination city and our airline partners yet another avenue to deliver a great inflight experience.”