Panasonic and GuestLogix Ink Landmark Partnership to Enable Certified Payment Processing through the Industry’s Most Popular IFE Systems Screens


– Global Payment Solution Now Available to Generate Ancillary Revenues through Seatback Screens

Toronto, ON | September 18, 2012– In a move to further deliver new ancillary revenue streams to the world’s leading airlines, GuestLogix Inc. (TSX: GXI), the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, today announces a global partnership with the world’s leading supplier of in-flight entertainment and communication (IFEC) systems, Panasonic Avionics Corporation. The partnership will immediately enable fully certified payment processing capabilities through Panasonic’s world-class IFE systems, turning hundreds of thousands of seatback screens into revenue-generating storefronts. The new joint solution is now available for all of Panasonic’s customers whether in North America, Latin America, Europe, the Middle East, Africa, Asia or Oceania.

Due to the extensive reach of Panasonic’s global customer network, GuestLogix’ Global Payment Gateway was chosen to enable Panasonic to plug into a single gateway for payment processing in any region, using any payment method and with all necessary payment certifications already in place.

Driving New Ancillaries, Driving Greater Value
“GuestLogix’ chief mission is to help airline’s find new ways to generate ancillaries both onboard and throughout the travel journey through technology innovation,” said Tom Douramakos, President & Chief Executive Officer for GuestLogix. “Enabling Panasonic and its global customer-base to drive these ancillaries through the world’s most popular seatback IFE screens is a prime example of how a passenger-preferred onboard amenity can be turned into a lucrative revenue source.”

As the industry’s most selected and installed in-flight entertainment system, the new agreement stands to further augment the value of Panasonic’s IFEC systems. With this new partnership, airlines will be able to significantly enhance passenger experience while at the same time monetize new onboard services to drive additional ancillary revenue streams.

Passing Purchasing Power to the Passenger
“There is a dramatic shift happening in the world of in-flight entertainment and airlines are working to find an onboard entertainment experience that meets or even exceeds passenger expectations, but one that also can sustain itself with significant revenue potential,” said Brett Proud, Executive Vice President of New Markets & Products for GuestLogix. “Shifting onboard retail control into the hands of passengers and ultimately giving them the ability to order and pay for duty-free, food and beverage, destination-based content or even in-flight entertainment itself from the seatback will allow ancillaries to be generated throughout the entire duration of the flight and not just during the finite period when flight attendants are able to provide cart service.”

According to a recent IBM Institute of Business Value Study, 86% of global consumers desired using a form of technology themselves when shopping . Giving consumers the opportunity to browse through products, initiate the checkout process and ultimately transact purchases onboard themselves, eases the workload on flight attendants and also aligns directly with the growing trend of self-service retailing on the ground. Panasonic IFEC systems then connect to GuestLogix’ Global Payment Gateway to process all payments on behalf of the airline.

The announcement of this partnership marks the first of its kind on a global scale and is designed for rapid implementation with all necessary integrations to GuestLogix’ Global Payment Gateway already in place.

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