DMD Phantom Announces Two New Names

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– London based CSP introduces a new brand identity and a new man at the marketing helm

September 1, 2012– DMD Phantom is the new name of Phantom Media. Following the completed acquisition of Phantom by Dawson Media Direct last year, the new name and brand identity reflects the company’s enhanced role as a multichannel content service provider, drawing on both its own and DMD’s long heritage in media services to the
travel industry.

The London based CSP has built a reputation since it began back in 1999 for superior service, creativity and innovation, and was a co-developer in 2005 of the groundbreaking Bluebox IFE platform – the compact computer-based solution that anticipated the tablet revolution.

DMD Phantom continues to provide a full range of premium content services to airlines and other travel operators, and to work closely with its Bluebox partners, drawing now on all the benefits of a truly global network of marketing and fulfilment resources.

“This final phase of integration into the DMD family strengthens our service proposition enormously”, says Stuart McGeachin, DMD Phantom co-founder and creative director. “It means we can broaden out our offering from the usual movies, TV, music and games to include print and new digital products too. We’re especially excited to be involved with Digiredoo, DMD’s new digital reader solution for aircraft and lounges. It’s the kind of innovation we relish, and I’m sure it will be a huge
success with airlines.”

The task of marketing the enhanced DMD Phantom offering falls in large part to newly appointed Business Development Manager Alan McInnes. With over 20 years in the aviation service sector Alan understands both sides of the industry, having worked at a number of airlines and service partners. His previous roles, including Head of Inflight Services at Thomas Cook and Operations Director at IFE Services, equip him with broad-based operational expertise covering everything from sales and
account management to product development and delivery.

DMD managing director John Howe welcomes Alan’s valuable experience. “The
brand review at DMD Phantom offers a great opportunity to spread the word about our expanded range of products and services, and I’m confident Alan has all the right qualities and qualifications to help achieve that with us”, he says.

With over 30 years in print media fulfilment across the globe, Dawson Media Direct is the world’s leading supplier of newspapers and magazines to airlines and rail operators.

DMD has more airline clients and more media owner relationships than any other content service provider. Its media distribution network covers Europe and the Middle East, Asia and the Americas, and its digital innovation to date embraces custom and acquired content and multiplatform delivery solutions.

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