TransAsia Airways Becomes First Full-Service Airline In Asia To Launch iPad 3 For IFE

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Taiwan | August 10, 2012– TransAsia Airways is the first full-service Asian carrier to offer complimentary inflight entertainment content on iPad 3 devices for business class passengers as part of its cabin refurbishment and enhancement program, which was launched earlier this summer.

Together with its long-established content service provider IFP, and authorized iPad management company Jetpack (a Project Lambda company), TransAsia is offering Business Class passengers traveling on selected international routes an unrivalled on board experience with the airline’s extensive selection of Hollywood and Asian movies, Western and regional TV, a varied audio catalogue, inflight games and electronic magazines.

TransAsia’s decision to equip its fleets with iPads is to also promote for a more eco-friendly cabin reading environment. It is part of a larger upgrade programme which includes fleet expansion with A330 beginning delivering in November, upgraded inflight meal menu, new refurbished airport lounges, and a completely refreshed City Smart uniform look.

Annie Chiu, MarCom Assistant Vice-President at TransAsia Airways commented: “TransAsia endeavours to keep-up with the latest technology trends and meet our passengers’ expectations. We’re delighted to partner with service providers such as IFP to be the first full-service carrier in our market to launch such a programme and offer a unique and enhanced experience to our customers through our extensive content catalogue.”

The airline launched the new iPad 3 IFE content programme in just two months and plans to offer further options for passengers by extending the programme to all routes in the coming months.

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