Icelandair Selects Row 44 To Provide Fleetwide WiFi & Premium Entertainment Content


– Icelandair to be First North Atlantic Airline to Operate Wi-Fi Fleet Wide

Reykjavik, Iceland & Westlake Village, California | May 31, 2012 —
Row 44, the leading provider of inflight WiFi and device-based entertainment content for airlines around the world, announced today that it has partnered with Icelandair, the leading carrier of Iceland serving Europe, the United States and Canada, to enhance their passengers’ travel experience. Row 44 will equip Icelandair’s fleet with high-speed WiFi, starting this year. Upon rollout, Icelandair will be the first North Atlantic airline to operate WiFi fleet wide

According to Iceland’s tourism board, there was a 16 percent increase in foreign visitors last year from the year prior. A breathtaking island, Iceland is known for its hot springs, geysers, waterfalls and volcanoes, and with a growing economy and continued increase in tourism, Icelandair desired to provide its passengers with a travel experience as inspiring as their destination. In partnering with Row 44, Icelandair enhances the exceptional atmosphere and flight experience that it strives to deliver to customers.

“Icelandair has built a system of outstanding flight services between Iceland and other countries, and Row 44 now allows us to continue to build on that system, and our present inflight entertainment system, by equipping our flights with an outstanding passenger experience inside the cabin,” said Birkir Hólm Guðnason, Icelandair CEO. “Row 44 was the only provider to offer the breadth and depth of services we favored that will allow our customers to get connected and be entertained, and to do so in a way that we believe they desire – straight to their own devices.”

With Row 44’s inflight WiFi, passengers get connected quickly and reliably. An additional benefit is that it is the only device-based service that operates over land and water, making it a particularly desirable provider for airlines like Icelandair with numerous Transatlantic routes. Among the list of growing services Icelandair customers will enjoy on their own WiFi-enabled devices:

· High-speed Internet connectivity

· Shop in-flight specials

· Research and book local services at their destination

“Icelandair has earned a stellar reputation as an innovative, passenger-focused airline that is committed to providing safe and efficient air travel, and unique services,” said John LaValle, Row 44’s CEO. “We look forward to enriching these services and continuing to delight their customers, a top priority for both Icelandair and Row 44.”

Icelandair and Row 44 expect to begin fleet installation in the fourth quarter of 2012.

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