After A Successful Trial, Lufthansa Chooses The IMS Company’s RAVE In-Flight Entertainment For Itw Wide Body Aircraft


Brea, CA | May 31, 2012 — After a successful trial period, Southern California-based solutions provider The IMS Company’s next generation seat-centric inflight entertainment system RAVE™ has been selected by Lufthansa to be deployed across at least 80 wide body production aircraft. According to IMS’ chief executive officer and founder Joseph Renton, “IMS is extremely pleased and honored to have earned the trust of Lufthansa. We have been working together as one team for quite some time now and feel that together, we are both fully committed to making RAVE a great success for Lufthansa.”

The airline plans to equip a variety of aircraft including A330’s, A340’s and 747’s.

This contract award marks what has been an amazing 12 months for The IMS Company. Approximately one year ago, IMS won the prestigious Crystal Cabin Award for Entertainment and Communications for RAVE at the Aircraft Interiors Expo. Since then, IMS has added to its RAVE customer base, which is now up to 10 airlines, and has successfully launched RAVE into service. According to Renton, “We are flattered by the market response to RAVE. With 15 aircraft in service and approximately 160+ on backlog, our focus now is to meet our obligations to our customers by focusing on execution and fulfillment.” RAVE is based on a revolutionary system architecture that stores content and playback functionality independently in each seatback display unit (SDU), thus eliminating the single-point-of-failure scenario that potentially compromises head end-centric systems, as well as eliminating distribution boxes and seat electronics boxes.

In this architecture, the head end contains the System Control Unit (SCU), which loads future content to the SDUs in the background while passengers watch current content that is played back from an SD card in each seat.

The result is an architecture that is inherently more reliable and reduces maintenance cost while being significantly lighter. According to Christian Koerfgen, Lufthansa’s’ Vice President Product Management & Innovations, “Our trial with RAVE has gone exceptionally well. Our passengers have been impressed by the quality of the screens and the ease of navigation. Considering the product quality and its attractive operating cost structure in comparison to classical IFE systems, we are really looking forward to getting RAVE installed on our aircraft.”

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