IFP Launches The World’s First Ever Inflight Entertainment Application For KLM

0

London, UK | April 26, 2012– Inflight Productions (IFP), the market-leading inflight service provider specialised in engaging passengers through tailored content, today launched the first-ever application providing passengers with real-time complete listings of all the programming on-board KLM’s intercontinental fleet.

The KLM Movies & More app, which is available to download for free on iTunes, is the first of its kind allowing travellers to plan their long-haul flight schedule ahead of time by accessing listings of KLM’s inflight movies, TV, audio and children’s entertainment prior to boarding. It also provides synopses and film trailer previews to enhance and extend the travel experience.

The app is one of several ground-breaking inflight entertainment projects which London-based Content Service Provider IFP is developing to answer growing demands from airlines to adapt ground-based content solutions for inflight use.

“The development of this unique app, in partnership with our long-standing partner KLM, is another example of the deep knowledge and understanding we have of airlines’ inflight entertainment expectations and the needs of their passengers,” explained Roberts Hunter, CEO of IFP. “We distinguish our services through pioneering solutions which offer ever-engaging and relevant content to flight passengers, closing the gap between ground and air technologies and reshaping the inflight entertainment industry as we know it.”

“With the KLM Movies & More app, we’re taking inflight entertainment to the next level, expanding the reach of our broad IFE offer by making listings accessible to our passengers’ mobile devices. This introduction brings the KLM app suite up to five applications, together increasing brand awareness and above all brand affinity” commented Audrey Zielinski, Manager of Inflight Entertainment at KLM.

KLM Movies & More is available to download from the iTunes app store and through KLM’s website, and is compatible with Apple iPhone, iPod Touch and iPad devices.

Comments are closed.