Roberto Rinaldi Joins Interact As Director Of Sales & Marketing – Europe


Irvine, CA, 01 January 2011 — Interact – an award-winning, content service provider to global airlines is proud to announce the appointment of Roberto Rinaldi to the Interact team. Roberto has been appointed as Interact’s Director of Sales and Marketing in Europe and will be based in Rome, Italy. Roberto will manage the sales efforts in Europe and will also help with marketing the companies’ services as Interact expands its global In-flight Entertainment services to include the distribution of location content and onboard media sales in the region.

Roberto who has 30 years experience with sales and marketing for some of Italy’s most important national and international companies such as American Express, Peroni Beer and Danone Group. With Interact, he will help solidify our Sales and Marketing objectives in Europe under the guidance of the Vice President of Worldwide Sales, Bob Hoffmann. Roberto will strengthen the growing team at Interact offering his years of experience as a sales and product manager.

Bob Hoffmann has said of Roberto’s appointment, “We are very excited to add Roberto Rinaldi, a proven international sales and marketing professional, to our growing Interact global sales team. We believe the European airline marketplace will definitely benefit from the addition of Interact to the talented content service provider arena. The Interact office in Rome, Italy will provide a central location for all our future European airline clients and add to Interact’s strategic plans for expansion in the region.”

Roberto will be based at Interact’s new European headquarters in the heart of Rome. Interact has a long history in Italy, with CEO John Bruckman who was raised in the city. “Given my background and relationship with this city, I am sure it comes as no surprise to anyone that we selected it as the base for our European headquarters. Couple this with the fact that Roberto Rinaldi is a resident of the city and with an extensive European sales and marketing experience, made the decision to open the office here a perfect match and an ideal business location”.

For more information on Interact’s award winning services or for a tour of our new offices in Rome, please contact Roberto at


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