Silkwinds E-Magazine, Launched On Silkair Website

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Singapore, 16 April 2010 – Silkwinds, the award-winning bimonthly inflight magazine published by Emphasis Media for SilkAir, has been launched on the airline’s website. The March-April 2010 issue is now available online at the SilkAir Experience section (Inflight Entertainment).

The e-magazine produced by Emphasis Media is one of the additional features on SilkAir’s website that now gives readers the opportunity to view the whole of Silkwinds magazine in digital format.

With a print readership of more than 360,000 passengers each issue, Silkwinds presents a different perspective on travel in that a destination is an experience and not just a place to visit. With exciting stories and stunning photography, Silkwinds keeps readers abreast of the best of the best in Asia and explores the latest products, food trends, fashion, personalities and entertainment.

Written predominantly in English, the magazine also includes captivating travel articles in Simplified Chinese, focusing on SilkAir’s exotic travel destinations.

Gary Lee, Digital Media Manager of Emphasis Media commented, “We find it exciting to have Silkwinds magazine launched on the website of SilkAir. With this new undertaking, providing a digital platform for the magazine allows readers and visitors another channel to view the magazine in a print-like interface with features that include page flipping, search capabilities and content and thumbnail views for easy navigation.”

Soraya Salim, Head Public Affairs of SilkAir remarked, “With so many publications going online now, we felt it was timely for Silkwinds to go digital. This will expand the reach and accessibility of the magazine to a much wider audience, enabling more people to enjoy the wide variety of articles that highlights the various destinations that SilkAir flies to.”

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