Hawaiian Airlines Revamps IFE With digEPlayer XLP


SPRINGVILLE, Utah February 17, 2010 – Hawaiian Airlines signed a new four year contract extension with leading handheld inflight entertainment provider digEcor, Inc. Since 2004, Hawaiian passengers have enjoyed the digEplayer 5500. Starting in the next few months, passengers will be able to rent the digEplayer XLP.

digEcor’s President Brad Heckel commented, “The implementation of the digEplayer XLP is the first step in a longer term strategic partnership between Hawaiian and digEcor. We are dedicated to providing our clients with a robust IFE solution including flexible hardware, low cost content, and revenue generative programs. These customer benefits are a result of the continuous improvement programs, such as Lean Manufacturing and Software Development, that we have implemented.”

The first phase of the new agreement includes the replacement of approximately half of Hawaiian’s current digEplayer 5500 inventory, with the remaining stock being replaced in phase two. Also, the digEplayer XLPs will be initially offered on longer, premium routes.

Fully committed to revenue sponsored entertainment, the agreement also includes provisions to implement new revenue generative programs such as shopping and advertising. “Hawaiian has one of the most impressive and well oiled IFE rental programs that we have seen in the industry. Currently, the revenue just from the rental program makes the digEplayer program one of the best ancillary revenue programs that Hawaiian has inflight. The addition of our new programs will further increase the profitability of the program for Hawaiian.”

Content Administrator Jed Thompson noted, “Our close relationship with the studios allows us to pass content cost savings to Hawaiian and our other customers.” Hawaiian’s Vice President Louis Saint-Cyr added, “The wide range of inflight content choices that we are able to provide our customers through our digEplayer program is one of the great reasons our customers love our IFE program.”

“With the downturn in the marketplace, we have taken the opportunity to engineer new product offerings and build flexible content applications focused on the financial and logistical needs of our customers and the airline industry,” observed Heckel.

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