Singapore Airlines Launches B777 Cabin Renewal Programme

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16 July 2009 – Singapore Airlines has launched an aircraft cabin retrofit programme that will see new interior products introduced on some of its Boeing 777s from later this month.

In maintaining a focus on service, innovation and product leadership, an initial batch of seven B777-300s will be refitted with the Airline’s most recent cabin offerings. This will include the installation of new seats in First and Business classes, improvements in Economy class and in-flight entertainment system enhancements. The programme will provide customers additional comfort and more space, while there will also be greater product consistency across the fleet.

The Airline intends to extend the programme at a later date to more B777 aircraft, details of which will be announced when plans are firmed up.

The first aircraft in the retrofit programme will operate on the Singapore-Sydney route from 22 July. Through the end of this year, as more B777-300s are fitted with the new interior products, selected services to Shanghai and Dubai, as well as flights to Riyadh and Istanbul from Dubai, will also be operated with these aircraft.

Singapore Airlines strives to continually improve its products and services. The cabin renewal programme, launched in spite of the business challenges the world’s airlines are facing, is an investment in improving our customers’ travel experience. In response to customer feedback, the programme will include improvements across all classes.

First Class in the newly refitted aircraft will offer eight luxurious seats, 35 inches wide, providing enhanced privacy, personal attention, convenience and entertainment. For the best sleeping experience, the seat converts into the largest full-flat bed in the sky, complemented with luxurious soft furnishings.

Business Class will feature a contemporary, lavish leather incline lie-flat seat with an advanced control panel allowing the customer to personalise seating preference or select from various preset options. The seat also features a six-way adjustable headrest and lumbar support for more comfortable rest and maximum ergonomic support.

The Economy Class cabin will also be refurbished, with a new contemporary look. Seat covers are specially designed by Givenchy using richer, softer fabrics, similar to those found on Singapore Airlines’ new Airbus A380 and B777-300ER aircraft.

Singapore Airlines’ award-winning KrisWorld in-flight entertainment system will also be enhanced to provide improved Audio-Video On Demand features in all cabin classes. First Class seats will be fitted with larger 23-inch screens and Business Class seats will feature 15.4-inch screens. The system will also have an updated, more intuitive and user-friendly graphical interface across all cabin classes.

About Singapore Airlines
When Singapore Airlines was formed in 1972, it operated a modest fleet of 10 aircraft to just 22 cities in 18 countries. With a commitment to fleet modernisation, product and service innovation and market leadership, the Airline quickly distinguished itself as a world-class carrier.

Today, Singapore Airlines operates a modern passenger fleet of more than 100 aircraft and its network, including Singapore Airlines Cargo and SilkAir destinations, currently covers a total of 98 destinations in 40 countries.
In October 2007, Singapore Airlines made aviation history again as the first to fly the world’s largest passenger aircraft, the Airbus A380.

About Star Alliance
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer customers worldwide reach and a smooth travel experience. Star Alliance received the Air Transport World Market Leadership Award in 2008 and was voted Best Airline Alliance by Business Traveller Magazine in 2003, 2006, 2007 and 2008 and by Skytrax in 2003, 2005, 2007 and 2009. The members are Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, bmi, EGYPTAIR, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shanghai Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAP Portugal, Turkish Airlines, THAI, United and US Airways. Regional member carriers Adria Airways (Slovenia), Blue1 (Finland) and Croatia Airlines enhance the global network. Aegean Airlines, Air India, Brussels Airlines, Continental Airlines and TAM have been announced as future members. Overall, the Star Alliance network offers 17,000 daily flights to 916 destinations in 160 countries.

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