Dorling Kindersley, the world renowned publisher of illustrated non-fiction, has announced a contract with DTI Software to create in-flight entertainment software using DK digital content.

DTI is a leader in the In-Flight Entertainment market; with this deal, they have created in-flight applications from the DK list to sell into airlines. Initially, content has been taken from the DK Essential Managers business series – with interactive software available in English, French and German due to be launched on eleven SWISS aircraft from the end of April – as well as content from the world’s bestselling Children’s education series, Eyewitness, and the market leading DK Top 10 Travel series.

DK’s digital licensing department has previously worked with DTI on a deal to use Rough Guides content on Singapore Airlines, with travel content now available on the new fleet of A380 aircraft .
Tom Hall, Head of Digital Licensing – DK and Rough Guides, says “We are delighted with this new partnership with DTI Software, which really cements our position to extend content into the in-flight space. Travellers want a whole range of entertainment options, from movies, games and applications, and our trusted reference content can add real depth to the quality of applications on offer.”

The DTI deal is the latest success story in DK’s ambitious plan to convert its catalogue into digital formats, using XML technology and digital rights management. The digital content can then be translated into any language meaning that companies can offer, under license, some of the most authoritative content on the market to their customers and clients via books, desktop computers and mobile devices.

DK’s entire backlist, spanning three decades, is in the process of being digitally converted, including billions of words and millions of images. The resulting wealth of digital content can be tailored to individual requirements, with current clients including MSN, Promethean, and Motorola.

Following on from the Eyewitness Travel Guides series, which is the world’s bestselling travel guides, DTI in conjunction with DK now offers a series for shorter guides to IFE environment. DK Eyewitness Top 10 Travel Guides feature the 10 best of everything to see and do in cities and regions across the globe. Passengers can now have access to loads of information and plan their trip from the comfort of their seats. The rich content and amazing illustrations of DK Travel will captivate passengers of all ages (recommended age: 8 and older). DK Travel offers a wide selection of destinations in a user friendly and interactive multimedia experience. It’s also a good way for airlines to promote their destinations