Paf test-launches the Scratchorama concept onboard TUIfly Nordic’s aircraft


2009-04-16 – Today Paf announces the signing of an agreement with Inflight Service Europe AB concerning Paf’s Scratch Card concept Scratchorama. Inflight Service is the in-flight retail supplier for TUIfly Nordic and will test-launch the Scratchorama Scratch Cards as a new entertainment product that will be sold onboard all TUIfly Nordic’s aircrafts.

The Scratchorama concept combines an onboard lottery with the online gaming website, which opens up totally new ancillary revenue streams for airline companies.

“We are delighted that Inflight Service and TUIfly Nordic, as the first airline company, have chosen our Scratchorama concept. The airline industry is constantly chasing new ancillary revenue opportunities, and with the Scratchorama concept TUIfly Nordic will obtain a powerful revenue injection onboard, as well as on a pre- and post-travel basis. The charity aspect of the Scratchorama concept will be fully incorporated on these Scratch Cards sold onboard, which was a cornerstone for all parties involved,” says Anders Wiklund, Head of Business to Business, Paf.

The Scratchorama concept is unique since it closes the gap between airline companies and customers, boosted by a close association with charity and customer entertainment. Paf becomes the Official Gaming Partner for TUIfly Nordic.

“TUIfly Nordic is constantly looking to offer new and exciting entertainment products to our passengers. Scratchorama’s added value to passengers along with the incremental revenue potential perfectly matches this agenda. Paf’s charitable profile and way of conducting business made our choice easy”, says Lars Persson, Responsible Onboard Sales, TUIFly Nordic.

Customers will be able to win instant prizes onboard, holidays and gaming money for use post-travel on the online gaming website

“The Scratchorama concept opens up a unique opportunity to boost ancillary revenue and enables post-travel revenue flow. It is an innovative extension to our product portfolio that we have not been able to offer our customers before. We are keen to make this a success story together with Paf and TUIfly Nordic. Paf’s 40 years of gaming experience and charity mission creates a good foundation for success”, says Niklas Julin, Marketing Manager, Inflight Service Europe AB.

The Scratchorama concept will be fully tested and evaluated during the coming months in order to monitor important KPI’s. If all parameters are at a satisfactory level, the concept will be further integrated within TUIfly Nordic and made available to other airline partners of Inflight Service.

Information about Paf:
The Paf Group is a charitable gaming operator with its head office on Åland, an autonomous province of Finland. It has over 40 years of operating experience in land-based and shipboard gaming, and has been an Internet gaming operator since 1999. The Paf Group employs over 400 people and has offices in Mariehamn, Stockholm, Helsinki and Tallinn. In 2007, the group’s turnover amounted to approximately 100 million euro. Paf operates under a license from the Åland government within an EU jurisdiction. The distributable profit is in its entirety donated to good causes within e.g. the public, culture and sport sectors, where the distribution in 2007 amounted to 18 million euros.

Information about TUIfly Nordic:
TUIfly Nordic is the largest charter airline in Sweden with more than 1 million passengers every year. The airline is part of the Fritidsresor Group which consists of Fritidsresor and the subsidiaries Star Tour in Denmark and Norway, Finnmatkat in Finland, TEMA och Nazar. Fritidsresor Group is a part of the world’s largest travel group TUI Travel Plc. TUI Travel Plc. has 30 million customers every year, 48 000 employees and offers holiday travels from 20 countries.

Information about Inflight Service Europe AB:
Inflight Service is one of north Europe’s leading Travel retailers of Tax Free gods where we work with strong and renowned brands from all over the world. The customers will be found within the airline, ferry and airport segment. Inflight Service delivers services and bespoke solutions for procurement, packaging, logistics/distribution and marketing and sales. Inflight Serivce also run their own retail chain in airports and onboard ferries under the name Euro shop.
The turnover is approximately SEK 1.6 billion with 300 employees in four countries. The head office is situated at Arlanda airport and the central packaging unit and ware house are both situated in Tibro.

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