AIX Wrap Up


Wow, where did the time go at AIX in Hamburg last week? The three days at the Hamburg Messe showcased a lot of technology in the inflight entertainment and connectivity world. Presently, almost 8000 visitors attended and the final tally will not be made for a week or so. This puts the show on par with visitor numbers last year and for challenging airline times like these, the show sponsors should breathe a sigh of relief. We do think the overall airline participation was reduced (airline employees per airline visiting AIX) but if that is true, it would be because of the economics. We did not see as many airline badges as last year.

Approximately 500 exhibitors focused on existing product lines with an emphasis on new technology. This was especially true in the seat and interior halls but to a great extent this was true in the IFE and Connectivity exhibits as well. Inflight connectivity, portable IFE, fiber optic IFE, and new concepts such as 3D entertainment and expanded bizjet offerings were shown as well. We plan to show-and-tell much more in the IFExpress Blogs so keep you eye on those parts of our new and improved website. Many of the new products and show images are available in our Flickr photo gallery so be sure to check that out too! Our goal there was to bring a little bit of the show flavor to the folks who make it possible in the labs and offices of the vendors who show there wares. Further, we covered a lot about the trip and the greater Hamburg visit there as well. We have a few surprises planned too, but you will have to explore our website in the next few days to find out what they are.

Overall, there was a reasonable amount of new technology, but many vendors told us that they will unveil even more at the WAEA Conference this fall. One large IFE manufacturer told IFExpress that they are looking at totally new concepts to come up with the technological baseline for their next generation of hardware – expect some real eye-openers! Next year, we believe the AIX show to be the biggest ever and it is planned for May 18 – 20, 2010. Don’t miss it.

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