Kuwait Airways Chooses Portable Media Players from The IMS Company

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March 23, 2009 (Brea, CA)—Kuwait Airways, the national airline of Kuwait, will begin using 7-inch touchscreen PAV705 portable media players from The IMS Company on May 1 on European and United States routes in First and Business Class cabins, according to IMS president, Rod Farley.

The players will be used on two B777, four A340, and five A300 aircraft. Over the three-year agreement, The IMS Company will provide several hundred media players and accessories, ground support equipment and recurring content management services.

“Kuwait Airways has selected the IMS PAV705 Portable Media Player as part of enhancing our First and Business Class Inflight Entertainment Service,” said Waleed Al Hooty, Assistant Director Onboard Services, Ground Handling Department, for Kuwait Airways Corporation. “IMS has been the only company to have a complete range of portable media players along with an extensive clientele. In this short period of time, IMS has proved their genuine commitment to providing excellent services to Kuwait Airways.”

Each portable device has a 160GB storage capacity and will contain over 284 hours of video content—including 72 movies—along with a large offering of audio content and games. A generous variety of Hollywood movies, Arabic movies, and Arabic and Hindi classic movies, along with news and current affairs, comedies, documentaries and sports programs, and Kuwaiti television are included as a part of the entertainment package provided to Kuwait Airways’ premium class passengers.

The PAV705 is the lightest weight, most compact and best value portable media player on the market today, according to Harry Gray, IMS vice president sales and marketing. These attributes along with its stylish ergonomic design and ease of use make it the most popular device in the airline market.

The leading provider of portable entertainment solution in inflight entertainment, The IMS Company will be exhibiting its products in Hall B6, space #6B10, at the Aircraft Interiors Expo on March 31 to April 2, 2009, in Hamburg, Germany.

About The IMS Company:

Founded in 1996, The IMS Company is an entertainment and communications solutions provider in the travel industry and a systems and software solutions provider to the aerospace industry and the military. IMS serves more than twenty commercial airlines with portable entertainment, wireless communications, and content management services, as well as the provision of advanced systems and software engineering support in the development and deployment of the latest in inflight entertainment, cabin avionics, and media distribution systems. IMS also provides engineering services and software development services to unmanned vehicles and software-defined radios. IMS has expanded into the provisioning of content services and hardware solutions for business aviation, rental car, rail passenger, and related markets reaching the traveling public. In 2008, IMS was named the 14th fastest-growing privately-held company in technology-heavy Orange County, California by the Orange County Business Journal, up from the 24th fastest-growing in the 2007 survey.

For more information see: www.imsco-us.com.

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